Stacey Harris is CEO of podcast production agency, Uncommonly More. Each week Stacey shares actionable strategies you can use to grow your business with your podcast. Meaning you’re not just looking to get more listeners, but clients.
She’ll share strategies, support, and inspiration on navigating your podcast to-do list, and getting better results from your show.
Do You Need to Care About Facebook & Apple's Podcast News
If you haven’t heard, both Apple and Facebook released some podcast related news recently.
These announcements could impact some things with your podcast, how you set things up on the backend, and how you release certain content.
We walk you through all the updates and what they mean for you in this week’s episode, but here’s a quick summary:
Apple has some new things rolling out, namely the ability to offer subscriptions and something called a Smart Play button - both of these may affect how you set up your content. Facebook is jumping on the audio bandwagon and announced some new tools for us to use. This episode is an important one if you want to stay up to date with podcasting and could have some real implications for how you structure your show moving forward.
Find the show notes for this episode at https://uncommonlymore.com/do-you-need-to-care-about-facebook-apples-podcast-news/
Why I Don't Care About Cleaning Up Your Podcast Audio
I don't care about clean audio on your podcast.
There, I said it.
And I bet that’s shocking to a few of you since I run a podcast production agency and have a degree in audio engineering.
But the truth is that often we get caught up in the audio as if that’s what needs to be fixed about our shows. That’s why they aren’t converting or growing our business.
And that’s BS.
There are really only 2 things I care about when it comes to your show. Want to know what they are (you should, they will help your show actually work too)
Find the show notes for this episode at https://uncommonlymore.com/why-i-dont-care-about-cleaning-up-your-podcast-audio/
The Five Changes I Made That Made The Difference with my Podcast
Let’s talk about making changes to your podcast. Should you or shouldn’t you?
We work with a lot of clients that want to change up things about their show - their cover art, intro music, if they have guests or not, etc.
In our opinion, your show should be always evolving.
You should be growing and shifting as your business and client needs change.
With that being said, not all changes are needed or right.
Over the past 7 or so years of podcasting we’ve made 5 changes that have really made the difference.
The first one? We started answering CLIENT questions on the show instead of listener questions. There is a difference.
This has made a huge impact on our downloads, new clients, and overall business.
The point is, the changes you need to make may not be what you think or as many as you think.
To help you decide, we’re sharing the 5 major changes we’ve made on this week’s episode.
3 Mistakes Podcast Hosts Make with Their Guests
Let’s talk about having guests on your show.
It can be a huge asset to your podcast to have guests on, BUT only if you’re not making the 3 common mistakes we’re mentioning on our show this week.
Don’t worry, the 3 mistakes we’re sharing with you are pretty simple to fix if you do find you’re making them - don’t be discouraged.
We share these this week because we’re seeing more and more shows have guests just for the sake of it.
That’s the OPPOSITE of what we want. We want everything in our show to be strategic, intentional, and SERVE A PURPOSE.
Let us help you make that happen. Tune into episode 524 to learn more about this when it comes to guests on your show
Find the show notes for this episode at https://uncommonlymore.com/3-mistakes-podcast-hosts-make-with-their-guests/
3 Ways to Improve Your Podcast in 30 Days
Alright, we’re one quarter into the year, how are you feeling about your podcast?
If you’re anything like many of the people I’ve been hearing from, you’re not feeling super fired up about it. You’re itching to make it better. To make it simpler and more effective.
Well guess what.
There are 3 SIMPLE ways you can improve your show in the next month.
They are easy, take very little effort, and I suspect are not something you have thought of.
Find the show notes for this episode at https://uncommonlymore.com/3-ways-to-improve-your-podcast-in-30-days/
Podcast Editor vs Podcast Agency. Which is better?
I want to fill you in on a secret in podcasting…
Sometimes support isn’t the answer.
Shocking, I know.
But the truth is, not everything can be outsourced (telling you what can’t be in this week’s podcast episode).
BUT WHEN IT CAN be outsourced - you have to make some educated hiring decisions.
What will make your hiring decisions educated you ask? This is pretty simple.
Prior to hiring, you need to know if your need for support is around problems with your Purpose, Process, or Production.
Sound simple? It is. With a few caveats that I’m getting into in this new episode.
Take it from me, the difference between a podcast editor and an agency is huge, ESPECIALLY if you know what you are looking for.
Find the show notes for this episode at https://uncommonlymore.com/podcast-editor-vs-podcast-agency-which-is-better/
Real and Practical Advice
I love that Stacey is so honest with her marketing tips! This has really helped me have more success because I market based on my goals instead of the cookie cutter tips most people share. Thanks for the hard facts and the laughs you provide in every episode!
Incredible, no-BS marketing advice
Stacey tells it like it is. She gives you real marketing advice that cuts through the noise and is actionable and effective. I love listening to her episodes and always come away with something concrete to implement.
Stacey is the real deal.
As someone who has a tendency to squirrel out when it comes to all things marketing-this podcast helps identify what's truly important and where people can get caught spinning their wheels. Stacey extensive knowledge and experience in the industry is undeniable. I especially love her "here's the deal" recommendations and no BS strategies. Every episode is packed with value, inspiration, and a wonderfully entertaining dry sense of humor.