Launch Your Private Podcast

Lindsay and Nora, Co-founders of Hello Audio

Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.

  1. 2d ago

    152: Shannon Matson's Quiz-to-Private Podcast Strategy Drives $100K Launch Day

    This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services In this episode, we explore Shannon Matson's multi-faceted approach to private podcasting with the founder of The Social Bungalow. Discover how Shannon combines quizzes with private podcasts to create highly engaged leads, uses audio content for evergreen nurturing, and achieved a $100K launch day by pre-framing her audience through strategic audio consumption. Topics Covered The "Blind Spot Breakdown" quiz strategy with four targeted private podcast episodesUsing "WTF is Happening in the Online Space" as an evergreen lead magnetCreating audio newsletters with off-the-record insightsImplementing private podcasts in evergreen funnels for low-engagement leadsBlack Friday template bundle strategy with pre-framing audio contentUsing private podcasts for FAQ responses and course delivery Links Mentioned http://thesocialbungalow.com@thesocialbungalowDefine Your Unique Sales Edge (on-demand masterclass): https://thesocialbungalow.com/define-your-unique-sales-edgeWTF is Happening in the Online Space?! (private podcast): https://thesocialbungalow.com/wtf-is-happening-online More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

  2. Aug 18

    151: Vix Meldrew’s All-In-One Launch Approach: Leveraging Private Podcasts, Masterclasses, and Emails for Success

    This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services In this episode, we explore Vix Meldrew's approach to launching her group program "Rave Results" using what she calls an "async launch strategy." Discover how this former teacher turned course creator used private podcasts as both lead magnets and program delivery methods to maintain business momentum while managing postpartum capacity. Learn how her batched content approach led to impressive conversion rates and student engagement. Topics Covered The async launch strategy combining masterclass, private podcast series, and batched emailsUsing private podcasts as lead magnets with high consumption ratesPostpartum business capacity management and energy-efficient launchingIncorporating private podcasts into program curriculum for accessibilityUsing bonus episodes for Q&A call replays and additional contentOptimization strategies for evergreen conversion Links Mentioned @vixmeldrew on errthang https://raveresults.co/masterclass - 7 strategies for increasing engagement in your group program PLUS a private podcast series on why clients ghost your program and don't get results More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

  3. Aug 12

    150: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch

    This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps. Topics Covered The "surround sound marketing" strategy using private podcastsHow to use private podcasts before, during, and after live launchesCreating custom landing pages with QR codes for easy accessUsing client concierges to scale with intimacySales page walkthroughs delivered via audioClient panel interviews shared through private feedsDaily podcast delivery to existing clients for retentionThe psychology behind voice and its 38% impact on marketing and sales Links Mentioned Website: http://www.julieciardi.comInstagram: https://www.instagram.com/julieciardi/ More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

  4. Aug 5

    149: Expert Roundup: The Best Launch Strategies using Private Podcasts

    This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services In this special roundup episode, we explore powerful ways businesses are using private podcasts to supercharge their launch strategies. You'll hear from Holly Haynes, Kendra Hennessy, and Julie Ciardi as they share real-world tactics for warming up prospects, building trust with strangers, and converting listeners into buyers through strategic audio content. Topics Covered Content strategy for pre-launch private podcastsMarketing tactics to drive private podcast listenershipUsing retargeting ads to promote private podcastsBuilding trust with strangers through audio contentIntegrating client testimonials into launch sequencesBalancing education with gentle sales messagingTechnical best practices for launch-focused audio content More From the Featured Guests Holly Haynes is a business strategist who specializes in helping women build full-time businesses on part-time schedules without relying on social media algorithms. She has successfully launched her signature program Antisocial School eight times using private podcasts as her primary nurture tool. Website: http://www.hollymariehaynes.com  Kendra Hennessy is the founder of Mother Like a Boss, where she makes house cleaning more manageable for regular moms and families. She uses private podcasts extensively across both free and paid content, with multiple feeds supporting her various programs and launches. Website: http://www.motherlikeaboss.com  Julie Ciardi is the founder and CEO of Ignite Her, a coaching company that helps other coaches start and scale their businesses using human design. She has perfected a launch strategy that uses private podcasts to warm up cold traffic from ads, resulting in multiple six-figure launches. Website: http://www.julieciardi.com More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

  5. Jul 28

    148: How Claire Paniccia’s Summit Uses Private Podcasts to Make Content Accessible for Neurodivergent Entrepreneurs

    This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services In this episode, we explore how Claire Paniccia, creator of the Neurodiverse Entrepreneur Summit, uses private podcasts to make her annual summit more accessible for neurodivergent entrepreneurs. Discover how she structures her summit differently from industry standards, why she offers 48-hour access windows instead of 24, and how she moved from paywalling accessibility features to offering free private podcast access. Claire shares practical insights about automation, the importance of accessibility in business, and how respecting your audience's decision-making process can maintain conversion rates while building trust. Topics Covered How Claire discovered private podcasts through Elizabeth Goddard's coursesThe evolution from paywalled to free private podcast access for summitsSummit structure designed for neurodivergent accessibility (48-hour windows, 12-hour purchase timers)Automation strategies using Hello Audio's tagging and timer featuresThe importance of multiple learning formats for accessibilityData tracking and conversion rate analysis across summit iterationsFuture private podcast ideas including "Claire's Gold Nuggies" and content series Links Mentioned https://www.instagram.com/claire.paniccia/https://clairepaniccia.comhttps://neurodiverseentrepreneursummit.comhttps://clairepaniccia.com/neurospicy More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

  6. Jul 22

    147: Sophia Parra Transforms Summit Burnout into an Evergreen Audio Asset

    This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services In this episode, we explore how marketing coach Sophia Parra, creator of Pocket CMO, reimagined the traditional summit format using private podcasts. Discover how she eliminated the exhausting parts of summit hosting while maintaining the relationship-building and list-growth benefits. Learn her async strategy that converted at 1.5% and created lasting business relationships with 70% new collaborators. Topics Covered The evolution from traditional summits to audio-first formatsAsync interview strategy using prompted recordingsCreating evergreen assets with immediate promotional buzzBuilding new business relationships through collaborationDesigning 15-minute actionable episodes with implementation guidesQ&A day strategy for ongoing engagement without live callsConverting private podcast listeners to higher-ticket offers Links Mentioned https://www.gotocoach.clubhttps://www.instagram.com/sophiaparra/16 Ways to Grow your List: https://www.gotocoach.club/growyourlistFor the Love of Marketing Private Podcast: https://www.gotocoach.club/fortheloveofmarketing More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

  7. Jul 15

    146: Brenna McGowan Pioneers Purpose-Driven Audio Summits with Private Podcasts

    This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services In this episode, we explore how launch strategist Brenna McGowan has created a unique audio summit called "Behind the Launch" that serves multiple purposes: generating leads, warming up prospects, and supporting a meaningful cause. Discover how she uses Voxer for asynchronous interviews, structures her summit as a pre-launch strategy, and leverages private podcasting to create anticipation marketing that drives consistent program enrollment. Topics Covered Creating audio summits using asynchronous Voxer interviewsTransitioning from MP3 files on web pages to private podcastingUsing events for lead generation and audience warmingAnticipation marketing and strategic content restraintDonating proceeds to Learning Ally nonprofitPre-launch strategy versus traditional launch tacticsBuilding affiliate-friendly launch assets Links Mentioned Website: https://brennamcgowan.co/Instagram: https://www.instagram.com/brennamcgowanco/Facebook: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

  8. Jul 8

    145: Michelle Pontvert's Low-Lift Audio Event: How She Grew Her List and Re-engaged 924 People in 34 Hours

    This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally. Topics Covered Why audio-only events create better experiences for all partiesThe 34-hour event creation process from pitch to launchOutreach strategies that resulted in 33 out of 42 people saying yesUsing 30-60 day access periods instead of traditional 24-hour urgencyRe-engagement strategies for existing email subscribersNative integrations between Thrive Cart, Kit, and Hello AudioFollow-up email sequences to maintain engagement over extended periods Links Mentioned Website: http://www.michellepontvert.comInstagram: https://www.instagram.com/michellepontvertFacebook: https://www.facebook.com/michelle.pontvertwww.michellepontvert.com/event-debrief More from Hello Audio Grab a free trial Youtube Instagram Facebook Group   Subscribe and Review If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

5
out of 5
19 Ratings

About

Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.

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