Understanding How to Price Your Offers The Humane Marketing Show. A podcast for a generation of marketers who care.

In this week's episode, I talk to Janene Liston about the P of Pricing. We talked about understanding how to price your offers.

Janene is a highly trusted Pricing Consultant & Business Coach working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.

Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver.

She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought-after podcast and radio show guest. Watch out, her passion for pricing is contagious

In this episode, you'll learn about understanding how to price your offers as well as...
why pricing is so darn difficult

Value Pricing and what the heck that means anyways Pricing psychology and when pricing gets icky How to apply fair and humane Pricing if we want a Triple Win: win for ourselves, win for our clients and win for the planet What confidence has to do with Pricing Discounting our prices And much more…
Janene’s Resources
 

Janene's Website

Live with the Pricing Lady

Check out Janene's free resources

Connect with Janene on:
Twitter

Facebook

YouTube

LinkedIn

Sarah's Resources
Watch this episode on Youtube

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(FREE) The Humane Business Manifesto

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Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

We use Descript to edit our episodes and it's fantastic!

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!
 

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Imperfect Transcript of the show
We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] Hi, Janine. So happy to have this conversation with you. Yay. I'm so glad Malita introduced 

Janene: the two of us. Yeah, me too. Great to 

Janene: be 

Sarah: here. So Janine, we're gonna be talking about pricing. It's kind of one of the, I'd say it's definitely a hard topic. You know how I have the humane marketing mandala and one of the pieces.

Pricing. And so I always have in each kind of season, I [00:08:00] have one of the episodes about pricing and it's definitely one that a lot of people listen to cuz let's face it. It's not easy for us business owners. So I wanna ask you that q