Understanding the Will of Your Users’ Existing Communities | Jen Allen Nearbound Marketing

Jen Allen does community growth at Lavender. Lavender has had success using fresh marketing and community engagement tactics to leverage social media to better understand their target users and get them excited about the Lavender product. On today’s show, Jen discusses how her background in sales and being an online creator prepared her for her current community growth role. (Or, as Lavender likes to call it, “area,” instead of “role.”) How do you find the communities your target us...