31 min
Understanding Video Commerce - with Shoppable Video pro Cynthia Nelson Insider Interviews with E.B. Moss
-
- Marketing
Industry insider Cynthia Nelson, a seasoned e-commerce professional and consultant, offers a master class in the evolving world of shoppable video -- or as she prefers to call it (and hear why): "video commerce." She shares insights with host E.B. Moss about the rise of content meets commerce meets customer connection, the approach major brands should take -- including a case study of best practices learned by Walmart, and how brands are enhancing customer engagement through AI and automation.
The episode also touches on Cynthia's personal journey, including her experiences in Silicon Valley, her work with multiple ventures in different locales, and her investment in women-led tech companies. She shares why she thinks it's key to combine content, partnerships, and AI in today's digital landscape.
As also, Insider Interviews shares this guest's perspective on the value of brand purpose, and for Cynthia Nelson, who was also awarded with the first Pioneer Prevention Award -- for changing health disparity among underserved populations through content -- it is part of her personal brand as well.
This is an essential episode for companies who will need to learn to navigate the fast growing area of digital shopping and keeping connected to customers.
Industry insider Cynthia Nelson, a seasoned e-commerce professional and consultant, offers a master class in the evolving world of shoppable video -- or as she prefers to call it (and hear why): "video commerce." She shares insights with host E.B. Moss about the rise of content meets commerce meets customer connection, the approach major brands should take -- including a case study of best practices learned by Walmart, and how brands are enhancing customer engagement through AI and automation.
The episode also touches on Cynthia's personal journey, including her experiences in Silicon Valley, her work with multiple ventures in different locales, and her investment in women-led tech companies. She shares why she thinks it's key to combine content, partnerships, and AI in today's digital landscape.
As also, Insider Interviews shares this guest's perspective on the value of brand purpose, and for Cynthia Nelson, who was also awarded with the first Pioneer Prevention Award -- for changing health disparity among underserved populations through content -- it is part of her personal brand as well.
This is an essential episode for companies who will need to learn to navigate the fast growing area of digital shopping and keeping connected to customers.
31 min