13 episodes

Ungated Marketing is a podcast for innovative marketing makers seeking actionable and tactical knowledge from the experience of their peers.  
Each episode will feature a conversation about how to escape from the old playbook and experiment with digital marketing tactics. If you're seeking inspiration for actionable marketing tactics that go beyond just strategy, welcome to Ungated Marketing!

Ungated Marketing Landbot

    • Business
    • 5.0 • 19 Ratings

Ungated Marketing is a podcast for innovative marketing makers seeking actionable and tactical knowledge from the experience of their peers.  
Each episode will feature a conversation about how to escape from the old playbook and experiment with digital marketing tactics. If you're seeking inspiration for actionable marketing tactics that go beyond just strategy, welcome to Ungated Marketing!

    Humanizing your B2B Brand: Semrush Social Media Strategy with Olga Andrienko

    Humanizing your B2B Brand: Semrush Social Media Strategy with Olga Andrienko

    Conquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly.
    In this episode, I interview Olga Andrienko, VP of Brand Marketing at Semrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels.
    Join us as we discuss:
    The importance of localisation
    The power of listening, humor and memes
    How TikTok can work for B2B
    How SEMrush won over Instagram with educational content
    Discussion prompts and virality 


    Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.

    • 45 min
    Finding Your Place in the Market — Messaging and Differentiation with Peep Laja

    Finding Your Place in the Market — Messaging and Differentiation with Peep Laja

    Over the last ten years, the number of SaaS players in the market has increased exponentially. However, if you look at any business category, you’ll see that the top tools offer the same services with exactly the same features.
    More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers.
    In this episode, I interview Peep Laja, the founder of CXL, Speero and Wynter, about why he shifted his attention to messaging and everything that goes with it.
    Join us as we discuss:
    Differentiation in SaaS
    Strategic Narrative design
    Positioning and choosing your customer
    Messaging and copywriting
    Message testing in B2B
    Buyer intelligence and research


    Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

    • 32 min
    Becoming The Word Man - Lessons in Copywriting with Dave Harland

    Becoming The Word Man - Lessons in Copywriting with Dave Harland

    Struggling to stand out among the crowd? Then take the word of advice from The Word Man!
    In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-b******t approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull and the BBC and many others.
    Join us as we discuss:
    The role of humor in advertising
    Piggybacking on celebrities
    Linkedin as a self-promotion channel
    The origins of Uncle Tony
    Fundamentals of good copywriting


    Never miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.

    • 42 min
    Not Another Virtual Event — The DEMAND Success Story with Mark Huber

    Not Another Virtual Event — The DEMAND Success Story with Mark Huber

    Events have changed a lot since the pandemic, with many businesses shifting to putting on virtual events instead of in-person ones.
    But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value.
    In this episode, I interview Mark Huber, Head of Brand & Product Marketing at Metadata.io, about DEMAND — the company’s first big (virtual) event — the planning and strategy behind it, and the lessons they learned along the way.
    Join us as we discuss:
    When and why to put on a virtual event
    Choosing topics and inviting the right speakers
    Event promotion on company’s and employees’ social accounts
    A virtual event’s behind the scenes
    How to keep attendees engaged
    Measuring an event’s success and ROI


    Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

    • 35 min
    Right Message, Right Person, Right Time — Experiments in Lifecycle Marketing with Phil Gamache

    Right Message, Right Person, Right Time — Experiments in Lifecycle Marketing with Phil Gamache

    Sending the right message to the right person at the right time is a top priority in the marketing world. But knowing what will resonate better with customers isn’t always a clear or easy task. That’s why running experiments is essential for marketers.
    In this episode, I interview Phil Gamache, Director of Growth Marketing at WordPress.com/Auttomatic, Podcast Co-host for Humans of Martech, about why experimentation is critical to marketing success, especially when it comes to targeting customers with the right messaging throughout their lifecycle.
    Join us as we discuss:
    Growth marketing vs. simply marketing
    Lifecycle marketing and the importance of understanding users
    How to run marketing experiments
    Approaching experimentation in startups vs. bigger companies
    Balancing creativity and data
    Creating a personalized experience at scale  


    Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

    • 51 min
    Breaking the Gates — From Lead to Demand Generation with Alice de Courcy

    Breaking the Gates — From Lead to Demand Generation with Alice de Courcy

    The way people research, find and purchase products and solutions is changing. Traditional sales funnels are failing, often capturing leads who are not ready to buy.
    Alice de Courcy, CMO at Cognism leads the way out of the tangled maze of misalignment and wasted resources between marketing and sales.
    In this episode, I interview Alice about how she successfully transformed her B2B marketing playbook by focusing on content-fueled demand generation instead of collecting MQLs.
    Join us as we discuss:
    Why Alice stopped delivering MQLs to the sales team
    Why it’s important to optimizing for content consumption, not conversion
    How to select and tracking metrics without MQLs & gated content
    How long it takes to create and see results of a demand generation engine
    Internal changes brought about by the new playbook


    Check out these resources we mentioned during the podcast:
    Episode 1 with Rand Fishkin
    Episode 2 with Chris Walker


    Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

    • 33 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

AngelaC5 ,

Congratulations!

Congratulations on the show! Looking forward to more episodes 🥳

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