High Touch, Low Touch, Human Touch: Qualifying Leads with Jeff Sauer

When it comes to sales, the saying is true: time equals money. So how do you ensure that you’re not wasting either by pursuing unqualified leads?

This week, co-hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (Co-Founder and CEO at Landbot) tackle this all-important question with Jeff Sauer, Founder of Profit Pillars and Data Driven U, and Professor of data analytics at St. Thomas University. Jeff brings a passion for coaching revenue leaders and marketers by providing guidance and strategies for nurturing and qualifying leads, as well as years of experience in maximizing revenue pipelines. He knows all too well the pain points that revenue leaders and professionals encounter when it comes to tailoring sales approaches for different environments and prospects — and he shares plenty of sharp insights and innovative takeaways during our conversation.

Join us as we discuss:

• How to qualify prospects before your initial pitch meeting
• The role of persistence in nurturing prospects
• Why it’s important to do more than solely rely on referrals
• The methods that effective sales team leaders use to transfer knowledge to team members