Unique Impressions Shauna Nuckles

In today's episode, we’re discussing communication breakdowns and how to prevent them from happening inside of a PR agency.

You might think that as professional communicators, we’re also experts at interpersonal communication between team members or clients. It's a completely different skillset, though, and one that doesn’t come naturally to most because it requires we flex different muscles than our PR & marketing skills. 

Listen in for three tips to prevent communication breakdowns to ensure we're the most effective and efficient PR professionals we can be.

Today, we’re talking about the one skill set that every PR professional needs, yet no one in the industry ever talks about it.

This skill propelled my PR career further than anything else, and developing it is what I consider the number one thing that helped supercharge my success.

Sometimes it can feel like chaos is the norm in the PR industry. That seems especially true right now with everything that's going on in the world. 

In today's podcast, we're highlighting the skills that PR professionals really need to thrive during times of chaos. 

Throughout the episode, we discuss: 
What a "yes and..." mindset is and how to apply it to our professions to help our own careers, the companies we work for and the clients we serve thriveThe story behind how I created our E.S.P. framework, which serves as the foundation for every training inside our training system for PR professionalsThe skills that most PR pros don't focus on developing, but actually make the biggest difference in our careers 

Everyone in the PR industry is wondering what our next version of "normal" will look like, and agency leaders are strategizing how to prepare their firms for the future.

We've been pouring over research, consumer response to the pandemic and how the PR industry has adapted. With this data, we’ve compiled a white paper detailing the trends that will keep PR agencies relevant over the next decade as we reshape our industry.

Listen in on today's episode where we go in depth on 3 of the top trends highlighted in our white paper. 

To get the full white paper "6 trends Keeping PR Agencies Relevant in the Decade Ahead," visit PRwhitepaper.com. 

Impostor syndrome is one of those things we all experience, but when you’re feeling it, it seems like you’re the only one. 

I love pulling the curtain back and talking about these tough topics so we can all make strides in our careers. 

In this episode, I share my #1 tip for stopping impostor syndrome right in its tracks.

For this week's episode, I'm spilling the tea on what it takes to build your career in PR &  marketing. 

I gathered questions from budding PR & marketing pros and am sharing detailed answers--we cover everything from internships, building your network, skills you didn't learn in school but should have, and more.