33 min
Unlocking the Power of Imagination: Motherhood, Entrepreneurship, and Book Marketing Success with Becky Robinson Unimaginable Wellness For New Moms Who Are Founders, Entrepreneurs, Creators
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- Mental Health
Let’s get into the marketing side of writing a book to fuel your business from how you get and sustain the energy to do what it takes to reach more people to how you can find the funding to pay for the marketing tactics you can use to build awareness around your book.
Also, there’s a ton you can do so how do you prioritize what you will do if you are running a lean business or are a solopreneur. Pay close attention to how you can pivot from one audience into another if that’s also your specific situation – and you’re writing a book for an audience that is not on your email list yet. Meet Becky.
Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency that specializes in supporting authors, business leaders, coaches, trainers, speakers, and thought leaders. Founded in 2012, Weaving Influence services include strategic consultation/coaching for authors and thought leaders, social media management, public relations, virtual meeting facilitation, and book launch services. Under Becky’s leadership, the firm has helped clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.
Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. She has created many resources and events to help authors including the Reach More Readers Workshop.
In April 2022, Becky published her first book with Berrett-Koehler titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. When she’s not working or writing, Becky is a distance runner. She has completed 10 full and 11 half marathons. She also ran a 50K to celebrate her 50th birthday. Becky and her husband of nearly 30 years, Eric, live in Lambertville, Michigan. They have three children.
Get ready to be inspired as we dive into the highs and lows of the book marketing journey, with Becky's experience and advice about the potential costs of producing a book trailer. We discuss how authors can be creative and scrappy in their book marketing without needing to spend thousands of dollars, and how crowdfunding can work with the right message. Tune in, and let's explore the world of unimaginable wellness together!
In this episode, you will hear:
It’s not possible to compartmentalize so what are other ways to clear our head? Parenting through different stages: Ways to make our commitment sustainable based on the season of motherhood we are shared What can you use to refuel yourself? Running, yoga, meditation Is there a mindset shift between writing the book vs. marketing the book? A book is not a magic tool by itself --- use it to deliver value… What if you don’t yet have an audience? How can you use the book to build one? How can you approach book-writing when you are pivoting into a new audience? Let’s discuss the final mile or first when writing a book. How does paying for a book work? What are other authors doing out there? The ROI of writing a book and having a consultancy business? Ways to market your book from DIY vs. all-in Author book marketing investment Is a Kickstarter helpful for the marketing costs of a book? An important nuance is shared What’s the key to leveraging the word of mouth that moms have? Prioritize the things that light you up as it relates to marketing Building relationships for mobilization SHARE this episode with a mom founder, entrepreneur, or creator who seeks work-life integration while in the act of writing and/or marketing her own book
Similar episodes:
Romper Room Style: Your Very Own Chapter Read of Fertile Imagination, Episode 147
https://www.melissallarena.com/you-can-learn-how-to-play-again-try-this-moms-episode-147/
Welcome To Motherho
Let’s get into the marketing side of writing a book to fuel your business from how you get and sustain the energy to do what it takes to reach more people to how you can find the funding to pay for the marketing tactics you can use to build awareness around your book.
Also, there’s a ton you can do so how do you prioritize what you will do if you are running a lean business or are a solopreneur. Pay close attention to how you can pivot from one audience into another if that’s also your specific situation – and you’re writing a book for an audience that is not on your email list yet. Meet Becky.
Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency that specializes in supporting authors, business leaders, coaches, trainers, speakers, and thought leaders. Founded in 2012, Weaving Influence services include strategic consultation/coaching for authors and thought leaders, social media management, public relations, virtual meeting facilitation, and book launch services. Under Becky’s leadership, the firm has helped clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.
Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. She has created many resources and events to help authors including the Reach More Readers Workshop.
In April 2022, Becky published her first book with Berrett-Koehler titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. When she’s not working or writing, Becky is a distance runner. She has completed 10 full and 11 half marathons. She also ran a 50K to celebrate her 50th birthday. Becky and her husband of nearly 30 years, Eric, live in Lambertville, Michigan. They have three children.
Get ready to be inspired as we dive into the highs and lows of the book marketing journey, with Becky's experience and advice about the potential costs of producing a book trailer. We discuss how authors can be creative and scrappy in their book marketing without needing to spend thousands of dollars, and how crowdfunding can work with the right message. Tune in, and let's explore the world of unimaginable wellness together!
In this episode, you will hear:
It’s not possible to compartmentalize so what are other ways to clear our head? Parenting through different stages: Ways to make our commitment sustainable based on the season of motherhood we are shared What can you use to refuel yourself? Running, yoga, meditation Is there a mindset shift between writing the book vs. marketing the book? A book is not a magic tool by itself --- use it to deliver value… What if you don’t yet have an audience? How can you use the book to build one? How can you approach book-writing when you are pivoting into a new audience? Let’s discuss the final mile or first when writing a book. How does paying for a book work? What are other authors doing out there? The ROI of writing a book and having a consultancy business? Ways to market your book from DIY vs. all-in Author book marketing investment Is a Kickstarter helpful for the marketing costs of a book? An important nuance is shared What’s the key to leveraging the word of mouth that moms have? Prioritize the things that light you up as it relates to marketing Building relationships for mobilization SHARE this episode with a mom founder, entrepreneur, or creator who seeks work-life integration while in the act of writing and/or marketing her own book
Similar episodes:
Romper Room Style: Your Very Own Chapter Read of Fertile Imagination, Episode 147
https://www.melissallarena.com/you-can-learn-how-to-play-again-try-this-moms-episode-147/
Welcome To Motherho
33 min