20 min
Using LinkedIn Ads for Recruiting is Gold - Ep 96 LinkedIn Ads Show
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- Marketing
Show Resources Here were the resources we covered in the episode:
Reporting Episode
Bidding Episode
Follow AJ on LinkedIn
NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox
Youtube Channel
Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.
A great no-cost way to support us: Rate/Review!
Show Transcript Have you used LinkedIn Ads to recruit employees? You mean it's not just for B2B marketing? Yeah, we're talking about white collar recruitment on this week's episode of the LinkedIn Ads Show.
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
Hey there LinkedIn Ads fanatics. So Thomas Veraar, who is one of our loyal listeners, he's also a LinkedIn rep out of Bulgaria, he reached out and suggested we talk about this topic. And it's a really important topic, because it's one that gets overlooked regularly. LinkedIn themselves in their marketing have gone all in on B2B. So these alternate cases where it's technically B2C, they don't really get much attention. Well, that changes today. We're gonna go over recruiting and hiring. We'll cover why it's great to do on LinkedIn Ads, and exactly how to execute campaigns like this. First up, we have the news. Our last episode was all about the ad rotation settings and we had a listener, Laura Seery, who's the Senior Social Media Strategist out of the Marketing Practice in Seattle, Washington, she reached out and said, "I use rotate ads evenly for a week or so when adding new creatives to an existing campaign to give them a fair shake up against the top performing ads that were already there and let the algorithm learn about these new ads. Not sure how effective the strategy is, but it's what I've always done." And, Laura, I want to thank you, that's a really cool use of even ad rotation. As you know, one of the biggest problems with the LinkedIn ad auction is that existing ad creatives are weighted much heavier in the auction, because their performance is already known to LinkedIn. And it's less risky to keep showing ads that you've already shown before. So your usage here is actually really smart. It allows you to keep running existing creatives that have performed well and test something new into them. That said, I generally recommend against this, because when you launch new ad creatives, if there's anything detracting from them, you won't get data as fast. So my personal recommendation would always be to pause previous creatives when you launch new ones. But if you don't want to do that, yours is actually the perfect approach. And as a reminder to everyone, please reach out to us I share the email address Podcast@B2Linked.com all the time on here, and I want you to use it. Reach out, let us know what you're thinking about episodes. Let me know if there's anything I missed. I also want to congratulate LinkedIn and their employees. Many of you may not know but May 5th this year, LinkedIn celebrated 20 years in business. So so cool. And Eric from our team, noticed that there was a layout change in the campaign creation process. As you go to select an objective, there are prettier buttons and icons that kind of draw your attention to what objective you're going to care about most. And then when you get down to the ad formats, where you get to choose those, the buttons and icons are prettier there, too. So very cool, doesn't change the functionality at all. But hopefully, it's going to be a lot easier to draw our attention to the objective and the ad format that we want. drewva left a review on Apple podcast that says, "New to B2B marketing. I run a services firm that's beginning our journey into the B2B Digital Marketing. AJs podcast has been a great source of learning and ideas. My entire marketing team is listening and using his techniques. We really appreciate the knowledge and value he is sharing. Thank you, AJ." Well, Drew, I absolutely appreciate you sharing it with your team, the tips and tricks and secrets that
Show Resources Here were the resources we covered in the episode:
Reporting Episode
Bidding Episode
Follow AJ on LinkedIn
NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox
Youtube Channel
Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.
A great no-cost way to support us: Rate/Review!
Show Transcript Have you used LinkedIn Ads to recruit employees? You mean it's not just for B2B marketing? Yeah, we're talking about white collar recruitment on this week's episode of the LinkedIn Ads Show.
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
Hey there LinkedIn Ads fanatics. So Thomas Veraar, who is one of our loyal listeners, he's also a LinkedIn rep out of Bulgaria, he reached out and suggested we talk about this topic. And it's a really important topic, because it's one that gets overlooked regularly. LinkedIn themselves in their marketing have gone all in on B2B. So these alternate cases where it's technically B2C, they don't really get much attention. Well, that changes today. We're gonna go over recruiting and hiring. We'll cover why it's great to do on LinkedIn Ads, and exactly how to execute campaigns like this. First up, we have the news. Our last episode was all about the ad rotation settings and we had a listener, Laura Seery, who's the Senior Social Media Strategist out of the Marketing Practice in Seattle, Washington, she reached out and said, "I use rotate ads evenly for a week or so when adding new creatives to an existing campaign to give them a fair shake up against the top performing ads that were already there and let the algorithm learn about these new ads. Not sure how effective the strategy is, but it's what I've always done." And, Laura, I want to thank you, that's a really cool use of even ad rotation. As you know, one of the biggest problems with the LinkedIn ad auction is that existing ad creatives are weighted much heavier in the auction, because their performance is already known to LinkedIn. And it's less risky to keep showing ads that you've already shown before. So your usage here is actually really smart. It allows you to keep running existing creatives that have performed well and test something new into them. That said, I generally recommend against this, because when you launch new ad creatives, if there's anything detracting from them, you won't get data as fast. So my personal recommendation would always be to pause previous creatives when you launch new ones. But if you don't want to do that, yours is actually the perfect approach. And as a reminder to everyone, please reach out to us I share the email address Podcast@B2Linked.com all the time on here, and I want you to use it. Reach out, let us know what you're thinking about episodes. Let me know if there's anything I missed. I also want to congratulate LinkedIn and their employees. Many of you may not know but May 5th this year, LinkedIn celebrated 20 years in business. So so cool. And Eric from our team, noticed that there was a layout change in the campaign creation process. As you go to select an objective, there are prettier buttons and icons that kind of draw your attention to what objective you're going to care about most. And then when you get down to the ad formats, where you get to choose those, the buttons and icons are prettier there, too. So very cool, doesn't change the functionality at all. But hopefully, it's going to be a lot easier to draw our attention to the objective and the ad format that we want. drewva left a review on Apple podcast that says, "New to B2B marketing. I run a services firm that's beginning our journey into the B2B Digital Marketing. AJs podcast has been a great source of learning and ideas. My entire marketing team is listening and using his techniques. We really appreciate the knowledge and value he is sharing. Thank you, AJ." Well, Drew, I absolutely appreciate you sharing it with your team, the tips and tricks and secrets that
20 min