20 min
Using Podcasts for Audience Research with Kathleen Booth What's Working Now: a SaaS Marketing Podcast
-
- Marketing
Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradewell has discovered that podcasts can be a goldmine of audience information if you know how to mine them. In this episode, we explore how she’s used podcasts to glean invaluable audience insights to guide her team.
✨ Transcript with Key Takeaways
✨ Connect with Kathleen on LinkedIn
✨ Tradeswell
Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradewell has discovered that podcasts can be a goldmine of audience information if you know how to mine them. In this episode, we explore how she’s used podcasts to glean invaluable audience insights to guide her team.
✨ Transcript with Key Takeaways
✨ Connect with Kathleen on LinkedIn
✨ Tradeswell
20 min