26 min
Using Poop to Create a Viral Marketing Campaign? The DigitalMarketer Podcast
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- Marketing
Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure?
On today’s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing, about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau & Belle Littles—that sells reusable swim diapers for babies and toddlers—crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant.
Listen in to find out how you can replicate this campaign (minus the poop) for your own business.
IN THIS EPISODE YOU’LL LEARN:
How they creatively introduced their campaign on April Fool’s Day What the pre-planning stage looked likeWhich platforms performed best throughout the campaignWhat they’ll do differently the next time they run a similar campaign
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Mongoose MediaConnect with Lauren on LinkedInBeau & Belle Littles (reusable swim diapers)
OUR PARTNERS:
7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode:
[Free Download] DigitalMarketer's Canva Holiday Promo Pack
Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!
Holiday Promo Pack
Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure?
On today’s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing, about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau & Belle Littles—that sells reusable swim diapers for babies and toddlers—crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant.
Listen in to find out how you can replicate this campaign (minus the poop) for your own business.
IN THIS EPISODE YOU’LL LEARN:
How they creatively introduced their campaign on April Fool’s Day What the pre-planning stage looked likeWhich platforms performed best throughout the campaignWhat they’ll do differently the next time they run a similar campaign
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Mongoose MediaConnect with Lauren on LinkedInBeau & Belle Littles (reusable swim diapers)
OUR PARTNERS:
7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode:
[Free Download] DigitalMarketer's Canva Holiday Promo Pack
Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!
Holiday Promo Pack
26 min