300 episodes

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

The DigitalMarketer Podcast Scalable Media Network

    • Business
    • 4.8 • 157 Ratings

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

    Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar

    Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar

    How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.
    Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. 
    Norman shares the secrets to:
    -Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)
    -Creating engaging, high-converting videos in just 30-45 seconds
    -Increasing product visibility and rankings with external traffic
    -Scaling your influencer business with brand sponsorships and more
    Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!
    Key Takeaways
    02:03 What is the Amazon Influencer Program?
    04:02 How to get approved for Amazon Influencer Program
    06:54 How to get free products and paid promotions as an influencer
    08:35 Common influencer mistakes that lead to content rejection
    14:40 Leveraging external traffic and Amazon's Attribution Program
    19:18 Scaling your influencer business using brand deals
    19:44 Tips for creating viral content as an influencer
    25:40 How much content should you create every week? 
    28:38 What to do if you get rejected for the Amazon Influencer Program
    Connect with Norman Farrar:
    LinkedIn - https://www.linkedin.com/in/normanfarrar 
    Website - https://lunchwithnorm.com/ 
    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
    Facebook: https://www.facebook.com/digitalmarketer
    Instagram: https://www.instagram.com/digitalmarketer/
    LinkedIn: https://www.linkedin.com/company/digital-marketer/
    This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

    More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:
    Become A Certified E-Commerce Marketing Master
    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
    a...

    • 37 min
    The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown

    The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown

    Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.
    Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? 
    As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.
    This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.
    Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.
    If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.
    Key Takeaways:
    01:32 What is marketing?
    02:28 The realities of marketing for small business owners
    08:08 Client expectations vs reality: How to avoid overpromising
    11:31 Integrating marketing across all business functions
    14:36 How to deal with clients who want too much control
    18:30 Setting up marketing contracts with clients
    20:50 Contract reviews and renewals
    23:10 How to help clients set up realistic marketing expectations
    25:47 The four pillars of the CARE Factor framework
    32:24 How businesses can prepare for marketing results
    37:20 Elevating the marketing profession through accountability
    Connect with Stevie V Brown:
    LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/
    Website: https://www.thechangestarter.com/
    Resources:
    The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fix
    Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/
    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
    Facebook: https://www.facebook.com/digitalmarketer
    Instagram: https://www.instagram.com/digitalmarketer/
    LinkedIn: https://www.linkedin.com/company/digital-marketer/
    This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agencya href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer"...

    • 40 min
    Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd

    Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd

    Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits.
    Today’s guest has the knowledge and experience to help you scale your business through strategic relationships.
    Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships.
    He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue.
    Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd’s clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships. 
    Interested to know how? Tune in.  
     
    Key Takeaways:
    01:28 What is a joint venture?
    06:05 How to structure joint venture commission deals
    13:26 How to nurture connections after events
    20:27 Tips for closing joint venture partnerships in minutes
    26:25 Why providing value first is important in forming partnerships
    29:29 Choosing the right masterminds and networking groups
    32:00 Charles' $6M+ revenue growth case study
    Connect with Charles Byrd:
    Website - https://www.charlesbyrd.com/
    LinkedIn - https://www.linkedin.com/in/charlesbyrd 
    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
    Facebook: https://www.facebook.com/digitalmarketer
    Instagram: https://www.instagram.com/digitalmarketer/
    LinkedIn: https://www.linkedin.com/company/digital-marketer/
    This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

    More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:
    Become A Certified E-Commerce Marketing Master
    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
    Ecom Cert

    • 36 min
    Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann

    Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann

    Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?
    Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.
    From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits. 
    All these, and much more, in the episode!
    Key Takeaways:
    01:46 How universities are adapting to AI in marketing education
    03:57 Why students struggle to define what marketing really means
    05:09 Why passion matters more than paychecks in marketing
    10:06 Taylor Swift as the model of a great marketer
    15:50 How AI is changing leadership roles in businesses
    22:24 What the young generation needs to become marketers
    26:15 Learning to embrace failure (in work and in life)
    26:25 The problem with instant gratification and short attention spans
    36:06 The future of VR/AR and the role of AI
    Connect with Steve Rossmann:
    LinkedIn - https://www.linkedin.com/in/srossmann 
    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
    Facebook: https://www.facebook.com/digitalmarketer
    Instagram: https://www.instagram.com/digitalmarketer/
    LinkedIn: https://www.linkedin.com/company/digital-marketer/
    This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

    More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:
    Become A Certified E-Commerce Marketing Master
    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
    Ecom Cert

    • 39 min
    Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata

    Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata

    You should NOT solely rely on Facebook Ads.
    You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing.
    AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. 
    There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.
    Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. 
    Key Takeaways:
    00:53 Pros and Cons of referrals for your business 
    03:58 Bulletproof your business with lead generation systems
    07:17 Preparing your business for cold traffic (You have to make)
    15:20 Acquiring emails through email scraping, and is it spam?
    16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)
    31:51 Launching a Mastermind: A new approach to business scaling
    Connect with Alexander Cassata:
    LinkedIn: https://www.linkedin.com/in/ajcassata/ 
    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
    Facebook: https://www.facebook.com/digitalmarketer
    Instagram: https://www.instagram.com/digitalmarketer/
    LinkedIn: https://www.linkedin.com/company/digital-marketer/
    This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

    More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:
    Become A Certified E-Commerce Marketing Master
    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
    Ecom Cert

    • 37 min
    Lessons Learned From Losing $400,000 With Aaron Parkinson

    Lessons Learned From Losing $400,000 With Aaron Parkinson

    You have to assume, if it can happen to MGM, it can happen to anyone.
    Getting hacked is practically inevitable these days.
    And too many individuals and even business owners are operating like it won’t happen to them.
    Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options.
    After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it’s ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.’
    Aaron has hired a company to ensure that it doesn’t happen again, but even though they assured him, the chances of it happening again are still high. They’re just there to make sure it’s mitigated as quickly as possible next time.
    As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue.
    So, the question is, are you protected?
    “The biggest security issue you have is humans. It's not software. No, it's Sally. The receptionist has an admin account and she got hacked.” - Aaron ParkinsonKey Takeaways:
    00:00 The Harsh Reality of Cybersecurity Threats
    03:39 The Devastating Impact of Sophisticated Hacking on Businesses
    07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business
    19:50 The Importance of Proactive Cybersecurity Measures
    Connect with Aaron Parkinson
    LinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/ 
    Website - https://7milemedia.com/ 
    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
    Facebook: https://www.facebook.com/digitalmarketer
    Instagram: https://www.instagram.com/digitalmarketer/
    LinkedIn: https://www.linkedin.com/company/digital-marketer/
    This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

    More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan...

    • 27 min

Customer Reviews

4.8 out of 5
157 Ratings

157 Ratings

Corey Hiben ,

Every marketers dream podcast

I'm an all action kind of guy and this show delivers on that promise. Mark (the host) is the master of asking questions that gives practical advice on exactly what you should do. Not to mention that ALL of his guests are A-players. Highly recommend this show for anyone looking to sharper their marketing skills.

@coreyquinn ,

5-star show

Mark is an excellent host and brings out the best of his a-list guests. A great show for marketers who are looking to level up their skills and impact. Go listen!

MacBook Air - Erin ,

Thanks again for creating such an awesome show!

Just wanted to drop a quick note to say how much I love your marketing podcast! Your tips on marketing cycles were practical, well researched, and fun to listen to!

I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your episodes in the future.

Thanks again for creating such an awesome show!

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