The DigitalMarketer Podcast Scalable Media Network

What does the intersection of personal and business branding look like, and how can we use that to foster a connection with our consumers, as well as our employees? 

Does a company’s employees necessarily need to share the same brand values as the company itself?


Rachel B. Lee is a personal and business branding consultant, and she’s answering these questions for us today, while also tackling the more tricky philosophical issue of purpose as it relates to articulating why we are doing what we do.


We can’t all save the world, as Rachel candidly points out. But there’s a ‘leaning in’ to what gives us joy as we create content and develop our brands. 


That is, perhaps, a more purpose-driven approach to marketing than simply powering through a job or brief that we aren’t enjoying. 


Creating meaningful, unique content — especially with the advent of AI — still requires that authentic human touch. 


How we convert that content into sales while not suffering from content fatigue, and how we build advocates for our brand rather than just customers, or followers even, are the vital marketing issues that lie at the heart of this illuminating conversation between two highly adept brand and marketing consultants. 


Rachel B. Lee is the co-owner and CMO of Standout Authority, a marketing and branding strategy company she founded with her husband, Joshua B. Lee. 


Key Takeaways:
01:24 Advocating Personal Branding
04:20 Unpacking a business brand’s value proposition
06:28 Separating Passion from Purpose
11:00 The journey of finding your (humble) purpose
14:20 Developing a good content strategy 
16:30 The challenge of conversion on content
18:13 Where is my audience and what is my value proposition?
20:03 Using a newsletter to chop it up into several pieces of content
21:30 Not just building customers or followers, but advocates
23:00 Creating content — and not knowing who’s consuming it
25:03 Using AI as a tool to create personal and business branding content


Connect with Rachel B Lee:
Website - ​​https://standoutauthority.com/
LinkedIn - https://www.linkedin.com/in/therachelblee


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC...

Creating brand authenticity and establishing a strong customer relationship requires empathy and relatability in a post-pandemic world where we all got to see each other without makeup on.
How do you show your ideal customer ‘the mess’ that is going on with your business while still presenting a polished, aspirational brand? 


Christene Marie specializes in the curation of business and marketing strategy powered by meaningful, compelling content that elicits emotion-driven response and action by illuminating the ‘why’ of leading organizations and top executives.


She is sharing the similarities between creating movie characters and consumer avatars, and the importance of building a strong personal brand as a way to foster trust as you engage with potential new clients. 


How do we make time for personal space while seeking human connection, and how do we nurture our own empathy and capacity for self-reflection as we step out into the world, both as personal brands and as businesses? Christene has some fascinating insight into empathy-driven marketing that listeners of TheDigitalMarketer will surely appreciate.


Christene Marie is a branding and marketing strategist, and the CEO and Founder of Starin Strategies. She has just returned from Sundance Film Festival where she was championing female empowerment in the film industry. 


Key Takeaways:
01:07 Christene's Debut Feature Film at Sundance Film Festival 
05:47 Understanding your customer and being authentic
07:14 Empathy and self-reflection in a post-pandemic world
08:25 Allowing for human connection AND personal space
10:35 The constant cycle of 'figuring out new stuff' in digital marketing
13:11 Understanding the customer journey from adoption to advocating the brand
21:40 How do you deal with a terrible executive when building their brand? 
23:56 The strength of your brand will allow you to make mistakes 


Connect with Christene Marie:
LinkedIn - https://www.linkedin.com/in/christenemarie
Website - https://christenemarie.com/



Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual...

Growing your business online with LinkedIn can prove challenging – especially if you don't know where to begin. 

Do you focus on your personal profile or is it better to create potential customer engagement using your business profile? 


And how do you turn awareness into something meaningful, like leads?


Mandy McEwen is the Founder and CEO of ModGirl Marketing. She's also the de facto ‘Queen of LinkedIn’ when it comes to creating actual engagement for your business. 


Her advice is that you create engagement by building community in a time where attention span is everything. 


This can start with mixing up your content, as well as having a good headshot and profile headline. 


There are other simple but effective tips as you straddle your time between your personal and business profile, such as inviting 100 of your personal contacts (per week) to like your business page. 


Mandy has plenty of sensible tips to optimize your Linkedin page, which should then be distilled into an online marketing strategy that can be executed for 90 days. 


From CEOs wanting to stay out of the limelight to those wanting to post political statements to go viral, the caveats and commendations are all here. 


Mandy McEwen is an expert on social selling. Her company, Luminetics, will train your inside sales team to grow their personal brands on LinkedIn and generate predictable, qualified appointments using the preferred business social media platform.


Key Takeaways:
01:05 What's gonna happen with LinkedIn in 2023?
02:50 How to convert awareness into leads 
05:20 Why commenting on other people's posts leads to increased awareness
06:30 How much time should you spend on your personal versus company page?
09:20 How to optimize your LinkedIn profile
15:10 Understanding protocol regards posting on LinkedIn
17:10 Is it worth being controversial on LinkedIn
19:12 Having a strategic 90-day plan to grow your business 


Connect with Mandy McEwen:
LinkedIn - https://www.linkedin.com/in/mandymcewen
Website - https://www.luminetics.io/home


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for...

What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. 

But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. 


So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy. 


In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow.


James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals.


Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode!


Key Takeaways:
00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”?
07:00 - Discover the secret to effective marketing
12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process
15:00 - How ChatGPT helped James create his vision statement and understand his customer 
18:39 - Technological developments that have the potential to solve the big problems in this world
25:10 - Old School Marketers vs. New School Marketers
26:34 - A timeless piece of advice to anyone who wants to get into marketing 


Resources:
-Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/


-Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526


-Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082


Connect with James Bullis:
Website - https://ventin.co/
LinkedIn - https://www.linkedin.com/in/jmbullis/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide &...

Appreciating the positives of launching a podcast in a crowded digital marketing space is multi-fold: it can be a foot in the door for business opportunities, a way to grow your content library, and a smart sales funnel for your business. 

For Sebastian Rusk, it was more than this. 


It was a journey of introspection and self-discovery that merits closer examination as we find ourselves caught up chasing the next financial opportunity at the expense of our happiness. 


Sebastian is the Founder and Owner of Podcast Launch Lab. In today’s episode of The DigitalMarketer, he’s sharing his personal journey from disgruntled and broke MC to satisfied and successful podcast launcher. 


His business offering is to help you go ‘from idea to iTunes in 100 days or less’ with your podcast. 


And the free food for thought is that along the way you’ll probably do some soul searching too, using your podcast as a vehicle not just for business growth, but personal development too. 


As Sebastian’s T-shirt proclaims, “Podcasts Suck! (Unless You Have One). Frankly, he might be onto something. 


Sebastian Rusk is the Podcast Launch Lab founder and owner, as well as being a keynote speaker, comedian, author, and host of the podcast ‘Podcasts Suck!’ 


Key Takeaways:
05:15 Doing the work as a digital marketer — why that is all that matters 
06:31 What does it take to be an MC?
06:54 How did Sebastian discover podcasting?
15:30 How you can make money doing the things you love
16:46 How to link podcasting with making money as a business strategy
20:45 How podcasting can open doors AND lead to personal growth 
22:15 Can AI duplicate or replace human conversation in podcasting?


Connect with Sebastian Rusk:
Link Tree - https://linktr.ee/sebrusk


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
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How do you feel when someone gives you a gift, especially one so thoughtfully selected and packaged for you–one in a custom box? 

Does the gift change how you feel about the sender?


Many people have resorted to giving digital assets in today's digital world. 


Although some businesses still send swag boxes to their customers, there's nothing quite like the custom box experience. 


Imagine the anticipation of discovering what's in the box. 


In this episode of The DigitalMarketer Podcast, host Mark de Grasse chats with his namesake Mark Stern, founder of the Custom Box Agency. 


This company specializes in creating custom boxes that leave your customers wanting more. Hence, they can help you design an excellent customer retention strategy for your brand. 


As entrepreneurs, business owners, and marketers, we want to deliver a fantastic customer experience at every step of the customer journey. 


Partnering with someone who knows exactly how to craft a lasting experience–an experience by design–will make you stand out from the competition. 


Tune in and discover how the custom box program can help you improve your customer lifetime value and grow your business to the next level. 


Key Takeaways:
01:20 - Discover the value that a custom box brings to everyone who uses it
03:53 - The role of AI in enhancing customer experience
05:15 - So, what's inside the box?
08:33 - The idea behind the custom box 
11:49 - What is it like working with Mark and his team? Can they function as your business development system?
16:57 - What results can a client expect from the custom box program?
18:49 - Gamifying your customer retention strategy 


Connect with Mark Stern:
Website - https://customboxagency.com/
Facebook Group - https://web.facebook.com/groups/customboxcentral/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!a...