487 episodes

Welcome to the Marketing Secrets podcast!

This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  

Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. 

Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

The Marketing Secrets Show Russell Brunson

    • Business
    • 4.8 • 592 Ratings

Welcome to the Marketing Secrets podcast!

This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  

Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. 

Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

    Rapid-Fire Q&A With My FunnelHackers!

    Rapid-Fire Q&A With My FunnelHackers!

    See if your question got answered live!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    Russell Brunson:
    What's up everyone. This is Russell. Welcome back to the Marketing Secrets Podcast. I'm back with Josh today. And do I tell them what today's episode is, this is a really fun one?
    Josh Forti:
    Yeah. Today guys, we're doing rapid fire. We went to the community. We asked a bunch of different questions and by the way, we have like so many more to go over. So like, hey, just keep coming in, which is awesome. But it's a rapid fire Q and A with Russell to kind of bring out a side of Russell that maybe, maybe we don't get to see as much by asking just a bunch of rapid fire questions.
    Russell:
    There's some cool questions there. I think you guys going to enjoy. I think there's something for everybody. So listen, take notes. And next time we ask you for some questions, make sure you submit them maybe you'll get answered live.
    Josh:
    And called out. We called out some people.
    Russell:
    It's true. Maybe you got called out. You should pay attention. Anyway, thanks Josh. This was a fun episode, with that said, let’s queue up the theme song and we'll get right back with some Q and As.
    Josh:
    All right. So this one I want to do a little bit different, kind of phase three here as we go through this is I went and ask community bunch of different questions and there's so many different ones. I've got screenshots on screenshots on screenshots of, on Facebook, on Instagram and kind of things like that. And so I thought it would be cool to go through and do a rapid fire style where we hit you with a bunch of different questions. And there's a lot of similarities, like underlying actual questions at what it is. But a lot of it is people they want to understand your thought process. They want to understand how you run certain things or how you do certain things or whatever. And so what I thought would be cool is I have enough questions to where we could literally do one a minute for the next couple hours.
    So take as much time as you want or need to go through this. But I think if we just went through and did like a rapid fire of like, all right, start here and then go through and do this, I think that'd be super beneficial. And I think it'd be a unique creative thing that we could try and see how people like it, sound good?
    Russell:
    That'd be fun. Let's do it.
    Josh:
    All right. So the first question is, and I think this kind of... It's interesting, I think this ties into both of our previous topics that we covered and talked about, whether it be podcasting and finding your voice there or funnels and figuring that all out is like... The question got asked probably three or four different times, some variation of like, what do you do when you don't know what you want to do yet, like when you haven't found that voice?
    And you're like, because I think... For me, it's interesting. I actually found my voice before I found my product, right? And I think a lot of people figure out what they are going to sell before they find their voice. And so for me it was a little bit easier because I had all these followers before I was ever selling anything and I was super broke and then I found dotcom secrets and it was like, "Oh my gosh, this is amazing." I literally went from making like $25,000 a year to like $250,000 a year and like one year. It was amazing because I just added it too.
    But a lot of people, they really struggle with like, "Okay, cool, I get all these things conceptually. I know I need a funnel and I know I need a value ad. I know I need a community and a following and raving fans. And I get all the things, but I don't know mine yet. I don't know the thing. And so when you're doing that, like what's the thing that you do or what advice would you give people to fix that problem of, or what things should they be focused on when they h

    • 29 min
    The MOST Important Part of the Funnel (I Guarantee it’s NOT What You Think!)

    The MOST Important Part of the Funnel (I Guarantee it’s NOT What You Think!)

    What is the future of funnels...? With meta-verse coming, what should we be focused on now!?
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    ClubHouseWithRussell.com
    ---Transcript---
    Russell Brunson:
    What's up everybody? This is Russell Brunson. I'm back with my co-host Josh Forti. How you doing, man?
    Josh Forti:
    I'm doing awesome, man. How are you?
    Russell:
    Doing so good. We just recorded a new episode for you guys. This one's all about funnels and I think it went in a different direction you thought it was going to go, didn't it?
    Josh:
    Yeah, it did, a little bit. It was super good.
    Russell:
    …because the question was like, "What is the next funnel? What's the thing?" And it wasn't a funnel thing, it was something different. So, I think this is an episode you guys can enjoy.
    Josh:
    It's tough.
    Russell:
    It's been so exciting for me, I literally woke up at 5:00 AM every morning this week because I'm geeking out on the thing that you're going to learn about. And hopefully, it'll help you guys with all your funnels, no matter if you're running a webinar funnel, or a book funnel, or a challenge funnel, or whatever, doesn't really matter. This principle, you can overlay on top of all of them and it'll make them all better. So, that said, should we queue up the theme song?
    Josh:
    Let's do it.
    Russell:
    Let's go.
    Josh:
    Now we got to move into.. I want to move into funnels, dude. This is a topic that continued to come up. So kind of a back story. When we're preparing for this episode, guys like, Russell hit me up and was like, "Do you want to do a podcast together?" And I was like, "Yeah, what do you want to do it on?" He's like, "I don't know, find something." And I'm like, "oh, all right." And so-
    Russell:
    "You tell me."
    Josh:
    I do what I all always do and I go to the community and I'm like, if the community tells me... I loved Poland's presentation at Funnel Hacking Live it's like, "Ask, go ask your community. What did they tell you?" And so, that's what we did. I went to my Facebook group and I went on my Instagram and luckily, I have a pretty engaged following that will give us lots of feedback back. And this theme that kept coming up was funnels. And obviously, this is your world. But it was interesting because I've been talking with several different higher level people that are like, "How are all the funnels, they made tens of millions of dollars or whatever?"
    And it's like, "This funnel's not really working anymore. This funnel's kind of working here. This type of funnel is working." And so there's like, I feel like we're in this phase of funnels are almost evolving, where it used to be that you could run an ad to a webinar and sell a 9.97 product, and make a million bucks, and high profit margins, and you can make it work. But I was talking to Dan Henry the other day and he's like, "Dude, I can't even make that work anymore." And he's like, "And I'm brilliant at ads." And like Sam Ovens, I was talking to him the other day-
    Russell:
    Dan Henry, "I know everything." I love Dan.
    Josh:
    And Sam Ovens was like, "Man, we're probably going to shut down our front-end $2,000 program and we're going to transition up and evolve the way we do funnels." And so, funnels are the thing, obviously. They're going to be around forever, they've been around forever, you popularized them. But I want to go and take this into two parts and see where this goes.
    But number one, what is the foundation of funnels? What are the things that like... it doesn't matter how it's executed, the funnel itself, this is the thing that works. Because I think a lot of people get confused that...
    Whenever I talk to a lot of my students that are building funnels, they're like, "Should I do this type or this?" And I'm like, "The core essence of funnels doesn't change," so what are the core essence of funnels?
    And then two, what is the future of what that looks like rolled out with t

    • 31 min
    What's the ACTUAL ROI from Podcasting (Answer Will SHOCK You!)

    What's the ACTUAL ROI from Podcasting (Answer Will SHOCK You!)

    With everything we have to do... does podcasting really make sense?
    Hit me up on IG! @russellbrunson
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    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    Russell Brunson:
    What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. We've got three special episodes for you. The first one, well, actually all three of them are with my guest host, Josh Forti. We're going to be breaking down some cool things. The first episode... What happened in the first episode? It was really good.
    Josh Forti:
    Yeah. We talked all about podcasting, why podcasting is important.
    Russell:
    Yeah, podcasting. So episode number one, we learned about podcasting, why we do it, how we do it, the reasons behind it, and a whole bunch of other things. If you haven't been doing a podcast yet, it's going to sell you on why you need to do one. If you have done one, it's going to show you guys why and how to amplify it, and why it's so important and how to find your best buyers from it. I hope you guys enjoy this episode. We'll cue up the theme song, and we'll be right back.
    What's up, everybody? Welcome back to the Marketing Secrets Podcast. Like I said today, the next actually couple episodes, I've got a guest host with me, which I'm pumped for. We actually did two podcasts. Well, technically, they were podcasts episodes for your podcast, right?
    Josh:
    Yeah.
    Russell:
    And I ripped them off for my podcast because they turned out so good. One is after the Atlas Shrugged book, Josh Forti flew out, and we did... How long? We went for...
    Josh:
    It was three and three and a half hours. Yeah.
    Russell:
    Three hours. Yeah.
    Josh:
    Three and a half hours, yeah.
    Russell:
    Going deep into Atlas Shrugged, which was really fascinating. I actually just reread it recently, so if you want to do Round Two, we should totally do that. And then, after I read Atwood and the devil book, I freaked out, and then Josh flew out and we did one there. So you guys who have been listening to the podcast are familiar with him and his voice. But I asked him, I love doing the podcast, but sometimes I fall behind, and my brother who does our podcast settings, "Russell, any episode today?" I'm like, "Huh." I don't even know what to think. I want someone to help come up with ideas so it's not just me. And so Josh went out to the community, asked a bunch of questions and the next couple episodes are going to be some fun conversations. So I'm pumped, man. And thank you for doing this. I know this you're doing this pro bono to hang out and just to help me out, so I appreciate that. And I'm excited to find out what people want to know about.
    Josh:
    Yeah, for sure. I love podcasting. That's my life. If I could do one thing, it would just be, have a show that we just talk all the time. So this is fun for me. It's like asking you to come hang out and geek out about funnels. So I'm super excited, though. It's going to be super cool, and dive in further, and pick your brain, and open up a new world that I don't think a lot of people get to see.
    Russell:
    Yeah. It's interesting, because I feel that when it's me doing my own podcast, I pick a topic, I go into it. But it's fun when... Yesterday I had a chance to speak at a virtual event thing, and I did my thing and in the end people ask questions. It just opens up a different side that you don't normally do. And so I don't do a lot of Q&A stuff. So I'm excited to...
    Josh:
    Yeah. It's interesting.
    Russell:
    And maybe this is the only time we do this. Maybe it's a huge train wreck, and this is the only time it happens. Or maybe it becomes a thing. We'll find out.
    Josh:
    We'll try to make it not a train wreck. We'll try. We'll do our very best. I think one of the big things though that I want to start with and kick this whole thing off is why you spend so much time with podcasting. Because here's the thing, man. You're rich. We all know it. You don't

    • 30 min
    Marketing Secrets From An Auctioneer

    Marketing Secrets From An Auctioneer

    Cool things I witnessed at a recent fundraiser for my boys’ wrestling.
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    What's up everybody. This is Russell. I just jumped in the Tesla. I'm going to drive into the office and I got something cool I want to share with you. We had a chance to go to a wrestling auction this week and some of the salesmanship and marketing principles that I saw were amazing. And so I want to talk through them and how you can apply them to your business. Hey, everybody. Welcome back. I hope you guys are excited. I've had a good week this week. I'm working on some fun projects with the mushifying of Dan Kennedy’s company with ClickFunnels and a new offers coming out and a bunch of stuff. And so I wake up every morning at five this week and I've been excited and got a lot of work done. It's been good. You know the feeling like when you're excited about something, how much easier it is to wake up and do the thing? It's been a while since I felt that way.
    In fact, I was last night, I was thinking like, when was the last time I was this excited about working on something in the business. And if I'm honest with myself, it was when the traffic secret book launch, which is man almost like two years ago now, is that right? A year and a half ago. Anyway. So anyway, it just feels good to be doing something fun. So hopefully all you guys have got something fun you're working on, because it just makes everything else better anyway. Okay. So as you guys know, I'm a wrestler. My ears are all cauliflowered up and my kids, some of them like wrestling, some hate wrestling, but I've got one stronghold who loves wrestling. And so, which is great. And so we went to the wrestling banquet this year where they were raising money for the wrestling team.
    And so we were there ready to support and help donate money so that the team can get the stuff we need to be a good team. And I also help coach. So I'm one of the coaches too. But anyway, we go to the wrestling banquet and in the past they used to do a spaghetti feed. They have spaghetti, everyone come, the wrestlers serve the people and they'd have like a silent auction. And I think they said the best year ever was like $6,000 raised. I think the average year is like four or 5,000. So that's kind of the context of where we're starting at. So this time around they met one of the coaches, the coach's wife or someone met these guys who do auctions. They were an auction company and would basically go up there and instead of just like having silent auction where people bid on stuff, that's like an auctioneer up top.
    And he's like doing the, yeah, can I get five? Can I get five? All that kind of stuff like they do, right. And so it was weird because it was in a bar so they didn't invite kids. It just the parents. So first we kind of like, this is weird. Like I don't know how it's going to work. Like they still had silent auction and we bid on some things, whatever. And then we had dinner and then after dinner they had the auctioneers get up and start the process.
    And this is where the marketing gold started happening. And as a marketing nerd that I am, I was just like freaking out like watching the process and how they did it and how they were able to get the room excited about giving up money and spoiler alert when it was all said and done, they raised almost $40,000 for wrestling. So yeah like, yeah, a lot. And that's not counting we gave extra donations on top. That's just like the rest of the people, right. Which was really, really cool. And so a couple of things, the first thing they did, the auctioneers got up there. The first thing they do is they had to build a rapport with the audience. Because by default you're like, oh, these guys are going to sell me something. And so there's no rapport. So they get up there and they start telling their stories, who they are and

    • 13 min
    Lean In... (Revisited!)

    Lean In... (Revisited!)

    Enjoy this throwback episode where Russell explains a powerful concept that could help you and your business when times get tough.
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    --Transcript---
    Good morning everybody, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. I just dropped my kids off at school and now we get to hang out.
    Hey everyone, I hope you guys are doing amazing. I am trying to get on a better rhythm of doing podcasts consistently. I had this really weird thing where like I’ll get in the mood and I’ll do like 10 in a row, and then I’ll get out of the mood and I won’t do some for a while. And I’m trying to get more consistent where we get two or three a week. So I apologize for my inconsistency, but I’m grateful for you guys and for listening in. And hopefully you get good stuff each time.
    You know, it’s been fun doing this now for 500+ episodes, and if you haven’t gotten the Marketing Secrets black book yet, go to Marketingsecrets.com/blackbook. Some of you guys know that Julie Stoian and I went through, and she listened to every episode and took notes on them all and then rewrote them into a book of the top 99 takeaways from this podcast. So to shortcut your life a little bit, go and get those, print them out, that’s what everyone’s been doing, printing them and reading them. But it will catch you up on the Marketing Secrets, the last 5 years of the best and most important "ah ha's" and things like that. That’s a freebie for you guys.
    But today I had a specific thing I wanted to share with you and I’ve been wanting to talk about this for a little while, but life’s been a little crazy right now, trying to get done some big projects. This month of October is crazy, I’m speaking all over, flying a bunch of places, we’re doing an event for Two Comma Club X members and a whole bunch of other things. Rebuilding the whole company structure, anyway, I could go on and on. But it’s so much fun. I love what we do. I love that we get to play this game every day.
    Anyway, what I wanted to share with you guys today, it was kind of fun, Steven Larsen was in the office the other day. Some of you guys know we launched the One Funnel Away Challenge, which has been nuts. We had over 7500 people sign up for it. It’s 100 dollar challenge, so 7500 people paid $100 to be a part of it, and every day for 30 days Steven jumps on and yells at everybody and pushes them forward through some curriculum that we’re taking people through. Again, it’s called the One Funnel Away Challenge, a lot of you guys are part of it. If you’re not part of it, then it’s because you didn’t pay attention to the 30days.com launch we did recently.
    Anyway, for all you guys who are in there, it’s been so much fun. It’s been fun though because Steven comes into the office everyday, which I miss having him there, he used to be there every day. You know he had to go out and start his own business and all that kind of stuff, which I am proud of him for. Just teasing, it is really cool. But I am really grateful to be able to pull him into that because it’s fun to see him everyday and see him in his element where he’s jumping on it, and training and motivating and pushing, just doing his thing. It’s amazing.
    This new program though, this One Funnel Away Challenge is going to change a ton of people’s lives and I’m excited for all of you guys who are going through it.
    But I digress, the reason why I’m telling this story is, he was in the office and we were talking about a bunch of stuff, and we were actually talking about the Two Comma Club X coaching program, which is something we sold at the last Funnel Hacking Live, and I think we had 650ish people join it. And it’s not a cheap program, it’s $18 grand a year or $1800 a month. And a lot of people came in at $1800 a month, which obviou

    • 18 min
    Untangling Your Value Maze

    Untangling Your Value Maze

    My personal biggest take-away from Inner Circle mastermind.
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    ---Transcript---
    What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are doing amazing today. I woke up in a good mood today, which is funny because yesterday I woke up in a bad mood. So, anyway, I feel great today, which is awesome. So, want to jump into do podcast episode about what I'm working on. It's interesting the first time I introduced this concept of the value ladders inside the Dotcom of Secrets book, and what's interesting is that it's probably similar for me and for you over the years, the more I do it and the more products I create, the more jacked that my value ladder gets, it goes from me a value ladder to a value maze, to this value puzzle and it just gets more confusing, and meaning back landed circle after two years off, I had this big realization that I've done it once again, my value ladders are maze and I need to step back, cleaned it up.
    And so, that's what I'm going to talk about today on this episode is how to untangle your valuable ladder or your value mates, whatever you want to call it. All right. So, I'm sure you guys have read Dotcom Secrets book, if not please pause this, go to dotcomsecrets.com, it's spelled out D-O-T-C-O-M secrets.com, and go get the book. Come on now. At this point you always ask me, "Russell I don't know how to get started. Russell, I'm confused". It's okay. The first thing you should definitely do is read the three books that I spent two decades of my life creating for you to take everything I've ever learned and put it in a very simple step by step format, so that's step number one. So, book Dotcom Secrets is the first book, go and read it if you haven't.
    So, that's where we begin that right. Now, what's interesting is, in the book I talk about this concept of the value ladder, right?, which if you've seen it, you've read the book or you understand it, somebody comes in, and obviously in my dream business I could sell some of the most expensive thing in the world that gives them the most value, right? Like, "Hey, pay me a million dollars and I'll spend two days building out your funnel for you, then I'll drive traffic for you and I'll do all the stuff and you just have to cash the checks". Like that'd be the greatest thing offer someone, right? But because of how much of value it is, how much time, again, I'd have to charge at least a million dollars to do it, plus a percentage of the company and things like that.
    And so, in your dream world you want to sell the best thing that provides the most value, right? And whenever I talk about some stage minds, like I was coming to you off the street and say, "Hey, give me a million dollars. I'm going to build you a funnel that might make you some money, what would you say?" And you probably look at me and be like, "Russell, you're insane. You look like you're 11 years old.", I know. And so, the problem is people think I'm crazy, cause I haven't provided value yet, right?
    And so, the value ladder's all about providing value so that somebody fills that value and then they want more, right? And the same thing happens in the real world when we are trying to find our potential spouse, right? The top of the value ladder of the spouse is being married, having tons of kids and that's what we want, right?, but if you walk up to a girl for your first date, you're like, "Oh my gosh, you're beautiful. Do you want to have kids with me?", most women are going to slap you in the face and it's not going to work, right? You haven't provided any value yet.
    So, we start at the bottom of value ladder, where we take them on a date, if they have a good time on the date they naturally want more, then we take them on a second date and they have a good time there they want more, you take them on third and

    • 10 min

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592 Ratings

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Favorite podcast

I’ve learned so much about marketing principles from following this. Thank you!

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Love

Love this podcast! I was completely new to the marketing world when I started listening to this and I’ve learned SO much! I even was able to find my spark and my fire behind doing what I do while listening to this. Thank you, Russell. Every episode I learn something new and exciting!

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Awesome Podcast!!!

Russell, host of the Marketing Secrets podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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