23 min
Using Technology To Build Better Resident Experiences PropTech Today
-
- Technology
With technology advancing, a lot of people would say that what we lack now is human touch. But as property owners, developers, and managers, there are many ways to merge the two and create a fantastic living experience for our residents.
Ben Pleat is a firm believer that human touch is crucial to a strong and successful community. He is the CEO and Co-Founder of Cobu, the leading virtual community platform built for multifamily in over 82 cities and 34 states in the United States and Canada. Ben is constantly fascinated by innovation in the real estate industry and has explored the nexus of real estate and technology.
In this episode, he deep dives further into how engaging tenants and curating communities can bring a huge boost to our business.
[00:01 – 02:45] Opening Segment
Get to know Ben and the story behind Cobu How Cobu increases resident retention
[02:46 – 12:27] Building a Sense of Belongingness
Binding the community tighter through common interests Effective community moderation It’s more than just an apartment, it’s a sanctuary How can we add value to our tenants’ homes?
[12:28 – 22:28] Improving Occupancy and Retention
The Cobu way of promoting rental properties How genuine connection equates to tenant stickiness
Clients would pay more for better experience
The potential for creating a referral system through reviews
Ben on always aiming to improve the client experience Cobu’s commitment to their mission
[22:29 – 23:25] Closing Segment
Connect with Ben Pleat on LinkedIn and visit Cobu at www.livecobu.com!
Let’s Connect! You can connect with me, Jeff Hoch on LinkedIn to look into Smart Building and Smart Apartment Technologies.
LEAVE A REVIEW + help someone who wants to know more about Industry Leaders in the Property Technology and Real Estate Industry. Your ratings and reviews help get the podcast in front of new listeners.
Tweetable Quotes:
“It's ironic to me that we're more digitally connected as a society, right? Facebook, Instagram, yet as human beings, we're more disconnected.” - Ben Pleat
“Meet residents where they are. Give them the experience that they're looking for. It delivers on this sense of belonging, of being part of something bigger. It's not just you and your unit, and you have to fend for yourself. It’s kind of building a network or community around you. It's people that are like-minded, you can engage as much or as little as you want.” - Ben Pleat
With technology advancing, a lot of people would say that what we lack now is human touch. But as property owners, developers, and managers, there are many ways to merge the two and create a fantastic living experience for our residents.
Ben Pleat is a firm believer that human touch is crucial to a strong and successful community. He is the CEO and Co-Founder of Cobu, the leading virtual community platform built for multifamily in over 82 cities and 34 states in the United States and Canada. Ben is constantly fascinated by innovation in the real estate industry and has explored the nexus of real estate and technology.
In this episode, he deep dives further into how engaging tenants and curating communities can bring a huge boost to our business.
[00:01 – 02:45] Opening Segment
Get to know Ben and the story behind Cobu How Cobu increases resident retention
[02:46 – 12:27] Building a Sense of Belongingness
Binding the community tighter through common interests Effective community moderation It’s more than just an apartment, it’s a sanctuary How can we add value to our tenants’ homes?
[12:28 – 22:28] Improving Occupancy and Retention
The Cobu way of promoting rental properties How genuine connection equates to tenant stickiness
Clients would pay more for better experience
The potential for creating a referral system through reviews
Ben on always aiming to improve the client experience Cobu’s commitment to their mission
[22:29 – 23:25] Closing Segment
Connect with Ben Pleat on LinkedIn and visit Cobu at www.livecobu.com!
Let’s Connect! You can connect with me, Jeff Hoch on LinkedIn to look into Smart Building and Smart Apartment Technologies.
LEAVE A REVIEW + help someone who wants to know more about Industry Leaders in the Property Technology and Real Estate Industry. Your ratings and reviews help get the podcast in front of new listeners.
Tweetable Quotes:
“It's ironic to me that we're more digitally connected as a society, right? Facebook, Instagram, yet as human beings, we're more disconnected.” - Ben Pleat
“Meet residents where they are. Give them the experience that they're looking for. It delivers on this sense of belonging, of being part of something bigger. It's not just you and your unit, and you have to fend for yourself. It’s kind of building a network or community around you. It's people that are like-minded, you can engage as much or as little as you want.” - Ben Pleat
23 min