Using the Engine of Marketing to Drive Revenue The Art of Marketing Operations

It can be easy in marketing operations to get distracted from the broader picture: the strategic landscape central to all successful marketing campaigns.
We work on tight deadlines, have many demands from multiple corners of the company and are intent on delivering results. But remaining focused and thinking like a CEO is essential.
Today’s guest, Chris Musk, Manager Marketing Operations, Buffini & Company, stopped by to chat with us about the importance of resisting silos and something that marketers should never lose sight of: revenue.
Join us as Chris discusses:
When to leverage partnerships to deliver where you can’t
The value of marketing on dark social
How to level up in your marketing operations career trajectory


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