300 episodes

We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.

Using the Whole Whale - A Nonprofit Podcast WholeWhale.com

    • Business
    • 5.0 • 71 Ratings

We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. the podcast explores what tech is working to create impact, and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor’s Choose and many others.

    Should Nonprofits Takeover ESG & Hurricane Ian (news)

    Should Nonprofits Takeover ESG & Hurricane Ian (news)

    Discussions of Corporate ESG Ratings Should Be Monitored By Nonprofit Industry
    More and more, discussions about the efficacy, morality, and financial benefit of ESG-rated publicly-traded companies on the stock market are becoming commonplace. At nonprofitnewsfeed.com, we think that nonprofits need to be equipped with the context needed to engage both prospective donors and the public at large with what ESG is and is not. ESG, a catchall term for “Environmental, Social & Governance” is marketed to be a way to group, define, and measure companies by their broader (hopefully positive) impact on the world. However, as this op-ed from The New York Times makes clear, ESG (and ESG-related financial products like indexes or funds) are at best unproven in their effectiveness, at worst, a marketing ploy designed to obfuscate the harm done by the very companies on the list. Nonprofits should heed that fact as the general public and high-value donors discern significant investments in a wobbly economy, ESG may well increasingly become part of the conversation as a socially conscious (but financially beneficial) alternative to charitable giving in the minds of wealthy donors and investors, regardless of the efficacy of such an approach.


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    Summary

    How can I help with Hurricane Ian? Volunteer, donate to Florida
    USA TODAY
    What happened to giving money to charity? | Vox 
    Pennsylvania school district accused of banning Girls Who Code book series | the Guardian
    How Indigenous Peoples’ Day is Supplanting Columbus Day
    Whole Whale
    The 2022 Nonprofit Power 100 | City & State
     

     

     

    • 31 min
    Nonprofits Respond To Hurricane In Puerto Rico (news)

    Nonprofits Respond To Hurricane In Puerto Rico (news)

    Nonprofits Respond To Hurricane In Puerto Rico
    Puerto Rico felt the brunt of hurricane Fiona last week, shutting power to the island and devastating everything from homes to agriculture as severe flooding uprooted life yet again in communities. Puerto Rico, still recovering from hurricane Maria which landed back in 2017, again finds itself in need of assistance and as yet a path towards a resilient recovery. Nonprofits like New York-based Your Network Caring Community Advocates have already started collecting supplies to aid in recovery, and on-the-ground organizations like the Hispanic Federation are also accepting donations. While digital attention for providing aid to help in the wake of natural disasters spike to highs in the immediate aftermath of an event, the long-tail recovery efforts often require sustained rebuilding that takes years of reinvestment.


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    Summary:

    Time to Start Making Hospital Executives Vow to 'Do No Harm' | Esquire 
    Nonprofits pay Texas farmers to not water crops during drought | The Texas Tribune 
    Local nonprofit seeks to reduce America's political divide - News8000.com | WKBT
    Nonprofit organization levels up Concord with 'Donkey Kong' mural | WMUR Manchester 
     

    • 20 min
    Pooh & Public Domain Creative Opportunities | MarketingArtfully.com

    Pooh & Public Domain Creative Opportunities | MarketingArtfully.com

    The copyright on Winnie-the-Pooh by A. A. Milne officially moved into the public domain this year.

    What does that actually mean? 

    How might nonprofit's use public domain characters like this to help tell their story?

    Tara Jacobson is the owner of MarketingArtfully.com with over 20 years experience in the marketing industry. She helps us break down what is possible and comes up with creative ways nonprofit causes might use the IP. 

     

    Resource links

    A lot of websites were shared on this awesome episode, here are the URLs mentioned.

    Creative Commons
    Trademark/Copyright search TESS
    RedBubble.com
    https://creativemarket.com/ 
    https://morguefile.com/ 
    https://fiverr.com
    Canva.com
    Openai.com
    Public Domain Story List
    MarketingArtfully.com
    https://artsyfartsylife.com/ 

     

    About Tara Jacobson

    Tara Jacobson is the owner of MarketingArtfully.com with over 20 years experience in the marketing industry which translates into highly successful marketing systems for her “DIY” and entrepreneur clients.

    Tara’s strong history in Psychology, Entrepreneurship, and Creativity, combined with her 100 miles per hour, “tell it like it is” personality have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans.

    Tara brings a true small and medium sized business perspective to her work. She has talked with over 1,000 small biz owners about their goals, plans and dreams, helping them to grow and make sure that their marketing increases their intended efforts!

     

    Rough Transcript

     

    [00:00:00] George: We have a very interesting guest who is, I'll just say it very brave because she is coming in because I reached out to her completely cold, like completely cold. I'm sitting there looking up information about creative ways of using public domain characters and works and none other than marketing, artfully.com.

    [00:00:50] And then I reached out to the owner and Tara Jacobson was nice enough as the owner of marketing, fully marketing artfully com. She has over 20 years experience in the marketing industry, but is, I would say coming at this as an outsider to the nonprofit and social impact industry in her work with over thousands of small and mid-size businesses and in this world.

    [00:01:13] Tara, can you tell us maybe a bit more about your work and what.

    [00:01:18] Tara: So I started internet marketing and making websites with like dream Weaver and all of that back in the day. Merge two, I was a realtor for a couple of years. That was interesting. And then I owned a marketing company for years and one of the reasons why I got so interested in.

    [00:01:37] More so trademark and copyright and later on, interested in public domain is because it's I believe it's $600. You get fined as a business. If you use somebody's copyrighted or trademarked work and it's $10,000, if you do it for a client. So I was like, I have always bought every picture I've ever owned.

    [00:02:04] I've always had. Oh shoot. What it was called, where the domain of where you got your things and yeah. You sourced the information and yeah that to me was super important years ago when I was posting things for people, making social media graphics, things like that.

    [00:02:23] And I got really interested in it. So we're gonna talk today. I'm gonna give you a little course in all of the D. Terms that are gonna come up. And then I love that we're gonna brainstorm some ways that nonprofits can use 'em the only nonprofit I've ever been involved in was the Colorado house rabbit society.

    [00:02:49] I do have a blog post on my website about how to get volunteers, cuz they were really bad at it. And so I did I did write them a blog post on how to get volunteers, but I haven't worked tons with nonprofits, but I've worked with all kinds of businesses over the years, small businesses and medium size SSEs and small business.

    [00:03:13] George: Yeah. And I think that's helpful context too, to say, like what's at stake. Why do I care about this on

    • 56 min
    Patagonia Goes ALL-IN on Nonprofits (news)

    Patagonia Goes ALL-IN on Nonprofits (news)

    Patagonia Goes All-in Transferring Ownership to Nonprofit
    The private B Corp company Patagonia, known for outdoor gear and its outspoken position on the environment has transferred its ownership to a nonprofit (reported by The NonProfit Times). The company, worth an estimated $3 Billion, is transferring 98% of non-voting stock to the Holdfast Collective a 501(c)(4), and 2% of the stock (all voting control) to the Patagonia Purpose Trust. 

    Patagonia Founder, Yvon Chouinard has done something unprecedented for a company this size, ensuring that the $100m in profit each year will go toward philanthropic purposes instead of investors. The company still plans to donate 1% of profits toward grassroots environmental causes as well, at the discretion of the nonprofit. Further details of how money will be directed have not been revealed yet. 


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    Summary

    The Ethereum Merge Is Done, Opening a New Era for the Second-Biggest Blockchain | CoinDesk
    More Than $1 Billion For Black And Underserved Communities
    The NonProfit Times
    Houston nonprofit helping migrants transported out of state by group of Republican governors | KHOU.com
    https://blackwealthdata.org/ 

     

    Image from DALLE2 - Tree wearing a shirt.

     

    Learn how to create AI content for your organization. 

    • 11 min
    Nonprofits Recognize Anniversary of September 11th Attacks (news)

    Nonprofits Recognize Anniversary of September 11th Attacks (news)

    Nonprofits Recognize Anniversary of September 11th Attacks With National Day of Service & Remembrance
    This Sunday marked the 21st anniversary of the September 11th, 2001 attacks. As Americans across the country reflect on the day, nonprofit and volunteer organizations stepped up to honor victims and families, as well as to pay forward the heroic acts of bravery and charitable acts of community displayed that September. The federally-recognized September 11 National Day of Service and Remembrance brings together folks across the country to “rekindle the spirit of unity that arose in America in the immediate aftermath of the September 11, 2001, terrorist attacks.” AmeriCorps CEO Michael D. Smith, says that “from supporting students and teachers, running food drives and making emergency preparedness kits to helping with home repairs and organizing cleanups, we can help our neighbors in communities across the country,” in an effort to “ensure that what unites us outshines what tries to divide us.”
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    Summary

    Crypto Going Green? Ethereum 'Merge' Begins | MediaPost 
    Federal judge rules HIV drug mandate violates religious freedom | Roll Call
    $3.2 Billion Prediction: 2022 Giving Tuesday | Whole Whale

     

    Nonprofit prepares second Safe Outdoor Space for Albuquerque's homeless | KOB 4 

    • 22 min
    Donate Now, Pay Later Explained by B Generous

    Donate Now, Pay Later Explained by B Generous

    Conversation with Dom Kalms, the CEO and Founder of B Generous. B Generous allows for donors to donate now, and pay later. We discuss how this technology works, how nonprofits get money upfront and donors are allowed to pay back the loan interest-free over 9 months. 

     

    There are new giving opportunities that are opened up with this new technology and Dom explains them on this podcast.

     

    Donors want to give to the organizations they believe in more than ever before. B Generous makes that possible. 

    Today in the United States, more than 70% of donors want to give more to their favorite nonprofit, but simply can’t…leaving donors with two options: don’t donate or use a credit card with high interest rates. We think that’s a false choice, which is why we’ve created a free way for you to support your favorite nonprofit now, while maintaining the convenience of paying over time.

     

     More about Dom Kalms, CEO and Founder of B Generous: https://www.linkedin.com/in/dominickalms/ 

     

     

    More about how donate now, pay later differs from pledge now, pay later. 

     

    • 34 min

Customer Reviews

5.0 out of 5
71 Ratings

71 Ratings

Brooklyn Sugar Rae ,

“What is Shadow moderation…?”

It would be interesting to hear a podcast about the impact of shadow moderation on social media platforms and the media bias built in to national and international media companies such as Fox, Sinclair, MSNBC.

gee2830 ,

Must-Listen!

A must-listen for all non-profit industry professionals; this podcast hits a wide breadth of topics while keeping its eye on the future!

JoshCrist ,

Empowering, insightful and actionable! 🙌

Whether you’re well established leading a nonprofit, or just getting started as a catalyst for change - this is a must-listen podcast for you! Kariesha and the entire Whole Whale team do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving enterprise - and life you can be proud of - with leaders who’ve actually walked the path. Highly recommend listening and subscribing!

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