Using Tik Tok To Grow A CPG Brand - Bro Dough founder Erica Rankin - Ep 115 Max Spence Business Podcast

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Socials: 

Max's Linkedin - https://www.linkedin.com/in/max-spence/ 

Erica's Linkedin - https://www.linkedin.com/in/ericabrodough/ 

Bro Dough - https://brodough.ca/  

Guest: Erica Rankin is the founder of Bro Dough an edible vegan cookie dough with added protein. Erica has over 200k on Tik Tok and has used her following to drastically increase sales and awareness for her business. She has also grown rapidly on Linkedin from 0 to over 35k.  

In today's show we talk about:  

-  Why Erica wouldn't go to university if she could do it over again  

- Backpacking through Asia and how she found entrepreneurship  

- How she came up with the name Bro Dough  

- Starting Bro Dough day 1  

- What she learned from getting a commercial space  

- Done is better than perfect  

- How she sold her first few batches  

- Growth on Linkedin and Tik Tok  

- The ROI of Tik Tok for small businesses  

- Becoming comfortable on social media  

- Advice to day 1 Erica  

- One question you wish people asked you more