27 min
Valuing Branding in Mobile Marketing - Scott Tomkins (Digital Turbine) Apptivate: App Marketing Explained
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- Marketing
Today’s guest says performance marketers are too numbers-driven. Take a step back from your KPIs and join us in considering the value of branding and the bigger picture of multi-touch, cross-interface experiences for consumers.
Today’s guest says performance marketers are too numbers-driven. Take a step back from your KPIs and join us in considering the value of branding and the bigger picture of multi-touch, cross-interface experiences for consumers.
27 min