Vol. 25 | Average DW size of 80 pax. Close ratio of 75%. A website to die for. Meet Ashley‪.‬ HAR's Travel Agent Chatter | Friday 15

****** Transcript + Show Notes: https://har.news/vol25 ******

With 175 all-inclusive site visits under her belt, Ashley Morris may have a funny name to her agency --- Alpaca Your Bags Travel --- but she does not joke around when it comes to planning amazing destination weddings and honeymoons for her couples.

Ashley’s website is now on its third iteration and this one is a beaut! Visually appealing, full of content and personality, and set up to streamline her operations, it’s a model for how to prime your prospective clients to fall in love with you and ensure they have a great experience their entire journey working with you.

And that website is clearly doing something right because Ashley is clocking in an average wedding size of 80-90 guests and a most impressive 75% close ratio after her free consultation calls, there is a lot any advisor—destination weddings or not—can learn from her. It’s no surprise to us that her 9 year old agency is currently on track for $4M in sales for 2023!

We discuss the various parts of her website including her new lead magnet, the custom page for each couple that seamlessly integrates into her site, the reservation form with live inventory of the group bloc and how she manages to head off future disasters with some unique questions she asks before guests get to the reservation form.
Whether you’re new or experienced, doing groups or individuals, have a listen because this episode is chock-full of tips that are applicable to agencies of all sizes and types of travel!

This episode is in memory of Will Medina. An icon in the travel industry destination wedding space who recently passed away unexpectedly. ❤️

****** Transcript + Show Notes: https://har.news/vol25