3 min
Want to be Data-Driven? It's Not About the Tech The Customer Mission Podcast with Andrea Belk Olson
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- Business
Executives say that cultural challenges — not technological ones — represent the biggest impediment around data initiatives.
In a 2021 survey from NewVantage Partners, 92.2% of mainstream companies report that they continue to struggle with cultural challenges relating to organizational alignment, business processes, change management, communication, people skill sets, and resistance or lack of understanding to enable change. This represents an increase from an already high percentage of 80.9% of firms that named cultural challenges as the greatest impediment to success just four years ago.
If we've known this for a while, why are organizations continuing to struggle with becoming more data-driven?
Executives say that cultural challenges — not technological ones — represent the biggest impediment around data initiatives.
In a 2021 survey from NewVantage Partners, 92.2% of mainstream companies report that they continue to struggle with cultural challenges relating to organizational alignment, business processes, change management, communication, people skill sets, and resistance or lack of understanding to enable change. This represents an increase from an already high percentage of 80.9% of firms that named cultural challenges as the greatest impediment to success just four years ago.
If we've known this for a while, why are organizations continuing to struggle with becoming more data-driven?
3 min