Watch4thehook Business & Entrepeneur Podcast Micheal & Tatiana Parker

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EPISODE 100---We have hit the century mark for our published episodes, and we want to thank each and every one of you for tuning in to us.
This episode is a very special one for us because this is where we are giving our listeners insights into our past, ringside seats to our present lives, and a vision board to how we are trying to shape our future and our daughter's futures as well. The definition of the word "Legacy" is something that is passed on. Yet like most things, Legacy can take on many forms. A Legacy may be monetary or your assets, or like we discussed in earlier episodes about Generational Wealth compared to Generational Assets.
In the year of 2024, we as African Americans are seeing increases in certain areas. but decreases in others. These conditions have come about mainly due to legacies that were established well before the time captured at this moment. Those legacies left influence, money, and power to control the factors, measures, and decisions that benefit them the most. In this episode we talk about how we are now dealing with Legacies that are now spanning multiple generations, connecting past, present, and future, relaying messages of hope, fight, determination, knowledge, and perseverance.

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In the world of social media, the algorithm which is a set of instructions that is designed to accomplish a task can be one of your best assets. Hopefully the main task you want it to do is bring attention to your company, find you some new customers, and bring your old customers back again and again. The success of these algorithms that are specified to help your business grow are crucial and not to be taken lightly. Especially if you are paying for advertising and these algorithms are not properly synced to your target or projected customer audience. We already talked in our "You Have to Pay to Play" episode how you have to spend money to potentially make money. Then think about you spending money for said algorithms and they are "flawed" from inception. That could be potential time and money wasted that your company really needed and possibly not recoup a financial reward from either.
Algorithms are mainly problem solvers. One of the biggest problems for small businesses is getting front of more people. Lots of people don't understand that an algorithm takes time to collect, analyze, and plot a strategy to achieve the goal the goal they were created for. Take this example, a company pays for 90 days of advertising with an advertising firm. The algorithm is created day 1. Days 1-30 the algorithm if collecting data. Days 31-60 the algorithm is now "tweaking" itself and trying to get "smarter". Days 61-90 the algorithm is now seeking and finding those potential customers your business surely needs. Tune in to this episode and listen to how you can deal when the algorithm is not being productive.

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#algorithm #paidadvertising #advertisingagency #money #smallbusinesses #businesstips #analyzingdata #targetcustomer #targetaudience

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In the world of being an online, ecommerce-based business owner we have learned that internet advertising is a way of life. The hard part is that we all have a price to pay to help advertise our business. It may cost you a little, or it may cost you a lot, but nevertheless it will cost you. Advertising on social media has become more expensive as the years have gone by. There has been a significant price hike since the pandemic as well. It may even look like some social media channels are pricing out some small businesses. Some of these advertising packages are way more than some of these businesses can budget, so then they have to figure out more economical ways of trying to get their business in front of the masses. This where we talk about you have to pay to play in the latest episode of the Watch4TheHook Business & Entrepreneur Podcast.
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#advertisingbudget #posting #ecommerce #onlinesales #socialmedia

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The world was forever changed in March of 2020 in more ways than three. The Global Pandemic known as Covid-19 made the world come to a standstill. While the world was on pause, the business world came to a screeching halt as well. While the corporate business world was figuring out how to keep going, even to the point lots of individuals found avenues to start some small businesses, and I use the term some loosely too. lol
Hundreds of thousands of small businesses were created due to the pandemic. Whether they were legal or illegal is not for us to judge, but all these newly created businesses came with a price for many other small business owners. The United States government created the Paycheck Protection Program (PPP) to help legitimate small businesses keep paying W2 based employees and keep their small business a float while it was being negatively impacted by the pandemic. What eventually happened was there ended up being a lot of "fake" businesses being created and also a lot of internet-based businesses were launched as well. We launched in the pandemic but had planned to launch in a normal world, but we know how that all turned out.
Now that we are in the post pandemic world, and now the United States government is telling "most" small business owners, the bill is due. They have changed the tax laws in so many ways that it is almost a punishment to the legitimate small business owners. They have taking away a lot of the "help" that used to be available to certain small businesses, but just tune into this episode to hear how you are sticking it out is still an option for most of us.

Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

#pandemic#taxlaws#PPPloan#employee#employer#explorepage#businesstips#businessloan

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We as a people have always been a close nit community regardless to what some people may say. We as a culture are innovators, needle pushers, trend setters, etc. but we are not benefitting the most from the outstanding contributions we have made to society as a whole. Getting these two aspects to getting back closer in alignment is paramount to us as a people, surviving, and striving going forward.
We launched Watch4TheHook Apparel Brand because we wanted to give something to our culture. We saw a need for some positive messaged based apparel for our people to have access to. Sometimes we see a trend or fad of negative messaged based apparel running rapid in our culture, and we are not a negative minded people. You cannot be as revolutionary as we are as a people and be having a negative spirit.
We love the community aspect of what Watch4TheHook Business & Entrepreneur Podcast offers to our listeners. We started this podcast as a form of giving back to our community of small business owners. This podcast aims to uplift those who have stepped out on faith or bet on yourself to achieve the greatness you are seeking in life. Tune into this episode to hear about there is culture, then there is community.
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#community #culture #ittakesavillage #comingtogether #trends #fads #reality #helpingoneanother

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Confusion in your business or about your business can stifle the growth of your business. This can be dealing with your business logo, concept, implementation, or even how the customer interprets what your business actually is. Take us for instance, Watch4thehook as a brand plays up on the metaphorical use of the hook. But when we first started out in 2019, we played upon the physical hook from boxing. It was not until after being asked time and time again do we teach boxing that we realized our brand messaging was as clear as muddy water. This is where we started to realize if we have to keep explaining it over and over again, then our audience is not getting what we are presenting to them.
We also have learned how to keep design concepts simple to help make sure our graphics can truly be understood by our customers and audience. We have already talked about how simple is not boring. We have noticed that simple of the simplest designs produced have been some of the most profitable. Also, it could be that lots of people gravitate to designs where they don't have to think or induce deep thoughts from them.
The main thing we have taken from our five years of being in business is that your brand logo, designs, concepts, brand strategy, brand image has to be clear to others than just you and your business partners.

Watch4thehook: A Black Owned Apparel Company and more

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Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

#businessstrategy #designconcepts #translation #branding #implementation #explanations