294 episodes

Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. With bootstrapped budgets and staff, the community of do-gooders are seeking camaraderie along the journey, a safe place to grow and learn and find connection and inspiration. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We are for good. You in?

We Are For Good Podcast - The Podcast for Nonprofits We Are For Good

    • Business
    • 5.0 • 206 Ratings

Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. With bootstrapped budgets and staff, the community of do-gooders are seeking camaraderie along the journey, a safe place to grow and learn and find connection and inspiration. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We are for good. You in?

    292. As Seen on Why IT Matters: A Double Order of Nontoxic Optimism with a Side of Good Please - Tim Lockie + Tracy Kronzak

    292. As Seen on Why IT Matters: A Double Order of Nontoxic Optimism with a Side of Good Please - Tim Lockie + Tracy Kronzak

    Meet Tim & Tracy. We've been called a lot of things in our day, but never nontoxic optimists - and we kinda like it!  Tune in to the Why IT Matters podcast (click and subscribe too - you won't regret it!), which is a truth tech talk with two dynamite humans. If you’re a giver, a business leader, or an application developer, this is a conversation not to miss, because, if you’re not leading with value and humanity first, you’re missing out. 🎧

    Episode Highlights 
    Nontoxic optimism (1:45)An open love letter to philanthropy (9:05)The power of good (16:10)Money as a force for positive influence (21:40)Outlining core values (26:20)Outcomes materialize by achieving values (38:30)Finding your voice (41:25)The importance of technology for good (44:30)The emotional barrier to tech adoption (52:00)We Are For Good PRO (58:45)For more information and episode details visit: www.weareforgood.com/episode/292

    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/

    About Our Sponsor The Productive Executive Director
    If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.

    It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days. And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]

    Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend!  Enrollment closes July 1, so check it out now. Learn more: at smallshopstrategies.com/beproductive
    About our Sponsor CCS Fundraising
    CCS is a strategic fundraising firm that partners with nonprofits for transformational change. You can download their 11th edition philanthropic landscape report, releasing later this summer, which shares the latest research on the state of philanthropy in the US, with a special focus on gift planning, high net-worth giving, and digital fundraising trends. Learn more at CCSfundraising.com!
    Start Learning Today on We Are For Good PRO 🎉We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.

    • 1 hr 3 min
    291. As Seen on Good to Growth Podcast: Nonprofit Themes in 2022 - Katie Appold

    291. As Seen on Good to Growth Podcast: Nonprofit Themes in 2022 - Katie Appold

    Overview
    Meet Katie. We adore our Nonprofit Hub Executive Director and friend who's been in the trenches of nonprofits - just like us. We were honored to join her on her podcast, Good to Growth, which is an awesome space breaking down how nonprofits can grow. Be sure to subscribe and add it to your podcast queue!   🎧
    💡Learn
    We chat with Katie about themes emerging from the nonprofit sector this year, including:Next-gen donorsBatch working for efficiencyThe overhead mythEpisode Highlights
    Jon and Becky’s professional journeys (1:55)Philanthropy themes in 2022 (5:40)Culture is everythingDonor behavior matters more than gift amountHow corporate engagement and cultivation has changedDiversifying nonprofit board leadership (11:55)Prioritizing the work that matters to grow capacity (16:20)Mental health tips and encouragement (27:55)Jon and Becky’s Good News (35:00)For more information and episode details visit: www.weareforgood.com/episode/291

    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/

    About Our Sponsor The Productive Executive Director
    If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.

    It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days. And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]

    Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend!  Enrollment closes July 1, so check it out now. Learn more: at smallshopstrategies.com/beproductive
    About our Sponsor CCS Fundraising
    CCS is a strategic fundraising firm that partners with nonprofits for transformational change. You can download their 11th edition philanthropic landscape report, releasing later this summer, which shares the latest research on the state of philanthropy in the US, with a special focus on gift planning, high net-worth giving, and digital fundraising trends. Learn more at CCSfundraising.com!
    Start Learning Today on We Are For Good PRO 🎉We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.

    • 42 min
    290. As Seen on Nonprofit Nation Podcast: A Revolution in Nonprofit Professional Development - Julia Campbell

    290. As Seen on Nonprofit Nation Podcast: A Revolution in Nonprofit Professional Development - Julia Campbell

    Meet Julia. She's not only our literal first guest on the podcast as episode #1, but she's also an incredible storyteller and communicator too. We were honored to join her on her podcast, Nonprofit Nation. Be sure to subscribe and add it to your podcast queue! 🎧🙌 
    💡Learn:
    The biggest changes in the nonprofit sector these last two yearsHow to get leaders to care and embrace new ideasWhat nonprofits frequently get wrong when it comes to professional developmentEpisode Overview
    Julia’s intro of Jon and Becky (1:10)The inspiration behind creating We Are For Good (3:40)The guests Jon and Becky invite on the podcast (7:00)How to get people to care (12:45)Rethinking the donor pyramid (17:25)The importance of a growth mindset (27:40)What’s next for We Are For Good (36:05)For more information and episode details visit: www.weareforgood.com/episode/290
    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
    Learn more about Virtuous at www.virtuous.org/


    About Our Sponsor The Productive Executive Director
    If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
    It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days.
    And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
    Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend!  Enrollment closes July 1, so check it out now. Learn more: at smallshopstrategies.com/beproductive


    About our Sponsor CCS Fundraising
    CCS is a strategic fundraising firm that partners with nonprofits for transformational change. You can download their 11th edition philanthropic landscape report, releasing later this summer, which shares the latest research on the state of philanthropy in the US, with a special focus on gift planning, high net-worth giving, and digital fundraising trends. Learn more at CCSfundraising.com!
    Start Learning Today on We Are For Good PRO 🎉We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.

    • 41 min
    289. The Impact Arc Framework: Syndicate + Scale Your Impact - Jonathan McCoy, CFRE and Becky Endicott, CFRE

    289. The Impact Arc Framework: Syndicate + Scale Your Impact - Jonathan McCoy, CFRE and Becky Endicott, CFRE

    Jon and Becky are finishing our Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us to explore how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #3 pillar: Syndication. Spoiler: if you do syndication well, sustainability and scaling will naturally occur too!

    Episode Highlights
    Definition of syndication (3:45)Key benefits to having a syndication mindset (5:25)Build a 2.0 communications model that prioritizes engagement (8:10)Defining your voice (10:10)The magic of tagging (16:20)Who is in charge of syndication? (18:00)Case study: Wisconsin Foundation & Alumni Association (19:45)Scaling and sustainability (22:55)For more information and episode details visit: www.weareforgood.com/episode/289
    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
    About our Sponsor CCS Fundraising
    CCS is a strategic fundraising firm that partners with nonprofits for transformational change. You can download their 11th edition philanthropic landscape report, releasing later this summer, which shares the latest research on the state of philanthropy in the US, with a special focus on gift planning, high net-worth giving, and digital fundraising trends. Learn more at CCSfundraising.com!
    Start Learning Today on We Are For Good PRO 🎉We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.

    • 29 min
    288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin

    288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin

    Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media + = 
    Learn
    Core elements & check marks to ensure your marketing infrastructure can scaleWhy little things matter when building/strengthening a brand positions that will accelerate your digital growth (& online giving!)Compelling case study from One Tree PlantedEpisode Highlights
    Diana’s story and journey to where she is today (3:00)Being a marketer as an introvert and nature as marketing inspiration (9:00)Core elements and check marks to ensure you are building a marketing infrastructure that can scale (13:00)Where to start small (26:00)Cultivating focus outside of work to inform marketing strategies (30:05)Teambuilding (34:30)Case study: One Tree Planted (42:30)A powerful moment of philanthropy in Diana’s life (50:00)Diana’s one (technically two 😉) good thing(s): “Everything changes. Everything is connected. Pay attention.” -Jane Hirshfield and “One of nature's basic principles is to work only under conditions that are favorable to life.” (55:30)For more information and episode details visit: www.weareforgood.com/episode/288
    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
    About our Sponsor CCS Fundraising
    CCS is a strategic fundraising firm that partners with nonprofits for transformational change. You can download their 11th edition philanthropic landscape report, releasing later this summer, which shares the latest research on the state of philanthropy in the US, with a special focus on gift planning, high net-worth giving, and digital fundraising trends. Learn more at CCSfundraising.com!
    Start Learning Today on We Are For Good PRO 🎉We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.

    • 1 hr 1 min
    287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck

    287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck

    Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.
    Episode highlights
    Clay’s unexpected path into a nonprofit career (2:30)Value of understanding of the many types of fundraising (6:20)How to build an individual giving program (14:40)Hallmarks of a great impact statement (20:40)Audit your data (26:25)How charity:water turns donors into advocates (33:15)“Sometimes fundraising is paper towels” (40:45)Ensure your systems are operational to sustain a donor program (44:40)How to make every donor feel like a major gift donor (50:00)Clay’s one good thing: “God help me be the person my dog thinks I am” (42:45)For more information and episode details visit: www.weareforgood.com/episode/287
    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
    Learn more about Virtuous at www.virtuous.org/

    About Our Sponsor Slingshot Group
    Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
    You know we talk often about how much your organization’s culture matters especially today -  in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that. 
    It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.
    Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.
    About our Sponsor CCS Fundraising
    CCS is a strategic fundraising firm that partners with nonprofits for transformational change. You can download their 11th edition philanthropic landscape report, releasing later this summer, which shares the latest research on the state of philanthropy in the US, with a special focus on gift planning, high net-worth giving, and digital fundraising trends. Learn more at CCSfundraising.com!
    Start Learning Today on We Are For Good PRO 🎉We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.

    • 56 min

Customer Reviews

5.0 out of 5
206 Ratings

206 Ratings

bobfred ,

Wow

If you’re looking for the best discussions of life in nonprofit land and the issues of the industry, you’ve found what you’re looking for.

Aaron Scott-Unleash Generosity ,

Must listen

This podcast has been amazing in my non-profit professional growth. Jon and Becky have inspiring guests and are creating spaces for important conversations in our sector. More importantly, they practice through the We Are For Good community what they preach on the podcast. Always eager to encourage and build bridges to empower growth, I have been blown away by the willingness of these friends to pour into the lives of others.

bekahgiaco ,

A gold mine!

I just discovered this podcast on the recommendation of a friend. As someone who is trying to get their work out there, the series on how to get into podcasting was tremendously helpful! Each episode I’ve listened to is full of helpful information and new perspectives that help me see the questions and problems I’m facing in different ways. Thank you We Are For Good team!

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