52 min
Wealthy Author Podcast ep 042: Context Matters - 3 Things You Must Know Before Using a Story in Your Marketing Wealthy Author Podcast
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- Books
"Cater your story to your audience." It's kinda like a luxury SUV. It can go off-road (for a casual setting). It can be classy (for those professional settings). And, it can host a family (for the PG version). Most importantly, it should always be polished. Stop making up stories off on the spot when you know you've told them over and over. Take the time to make them meaningful and impactful.
"From personal to professional and all between, stories bridge the gap." Context is a key component to building that bridge.
Method - "Blogs and social media made it clear that how you tell your story matters."
How will you deliver your story - video, text, or audio.
Use the modality that you're most comfortable working in.
Type - "Telling the story right is just as important as telling the right story."
Classy, casual, family, reviews, comedic, sales - what is the setting for the delivery of your story?
Be able to deliver at least a short and a long version.
Reason - "Stories instruct where facts fail."
Why are you telling the story - performance, persuasion, or perspective?
Focus on the outcome you're after.
"Stories are our primary tools of learning & teaching, the re-positioning of our lore and legends. They bring order into our confusing world. Think about how many times a day you use stories to pass along data, insights, memories, or common-sense advice." - Edward Miller
"Be an avid collector of your experiences." To do this, story databases are your secret weapon. Keep your experiences and the stories you hear and read about in a journal, email account, or software. (I recommend Evernote.) And, when it's time to share your story, use a structured storytelling system until you've created your own style. Actually, I build a system around the word. You've just gone through it. It's called the STORY framework. Make a Statement. Tell a story. Cover the Opportunity, Objections, and Obstacles. Review what you covered and offer a testimonial/case study Reviews. Give an easy YES.
That said... This week, add five stories to your database. They can be new stories or old stories. Your stories or borrowed stories. Real events or made up. Add your top five stories to your database and massage the wording for a new context. If you have a casual version, modify it for a professional setting. If you have a story for a selling situation, practice telling it as a family story. How would you change your story from a persuasive tone to a performance? You may never use the story in the other setting. But you'll learn a new dynamic to your story that will improve your delivery in the way you use it.
Do you have questions or comments? Email them to fortune@thoughtfortunepress.com
Don't forget to reserve your seat for the free training at ThoughtFortunePress.com/miniclass where I teach you how to avoid the 9 mistakes beginning authors make and how to write a money-making branded book without being a great writer or wasting your time waiting for a publishing deal. Save your virtual seat at ThoughtFortunePress.com/miniclass
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.
"Cater your story to your audience." It's kinda like a luxury SUV. It can go off-road (for a casual setting). It can be classy (for those professional settings). And, it can host a family (for the PG version). Most importantly, it should always be polished. Stop making up stories off on the spot when you know you've told them over and over. Take the time to make them meaningful and impactful.
"From personal to professional and all between, stories bridge the gap." Context is a key component to building that bridge.
Method - "Blogs and social media made it clear that how you tell your story matters."
How will you deliver your story - video, text, or audio.
Use the modality that you're most comfortable working in.
Type - "Telling the story right is just as important as telling the right story."
Classy, casual, family, reviews, comedic, sales - what is the setting for the delivery of your story?
Be able to deliver at least a short and a long version.
Reason - "Stories instruct where facts fail."
Why are you telling the story - performance, persuasion, or perspective?
Focus on the outcome you're after.
"Stories are our primary tools of learning & teaching, the re-positioning of our lore and legends. They bring order into our confusing world. Think about how many times a day you use stories to pass along data, insights, memories, or common-sense advice." - Edward Miller
"Be an avid collector of your experiences." To do this, story databases are your secret weapon. Keep your experiences and the stories you hear and read about in a journal, email account, or software. (I recommend Evernote.) And, when it's time to share your story, use a structured storytelling system until you've created your own style. Actually, I build a system around the word. You've just gone through it. It's called the STORY framework. Make a Statement. Tell a story. Cover the Opportunity, Objections, and Obstacles. Review what you covered and offer a testimonial/case study Reviews. Give an easy YES.
That said... This week, add five stories to your database. They can be new stories or old stories. Your stories or borrowed stories. Real events or made up. Add your top five stories to your database and massage the wording for a new context. If you have a casual version, modify it for a professional setting. If you have a story for a selling situation, practice telling it as a family story. How would you change your story from a persuasive tone to a performance? You may never use the story in the other setting. But you'll learn a new dynamic to your story that will improve your delivery in the way you use it.
Do you have questions or comments? Email them to fortune@thoughtfortunepress.com
Don't forget to reserve your seat for the free training at ThoughtFortunePress.com/miniclass where I teach you how to avoid the 9 mistakes beginning authors make and how to write a money-making branded book without being a great writer or wasting your time waiting for a publishing deal. Save your virtual seat at ThoughtFortunePress.com/miniclass
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.
52 min