Wealthy Wellness Biz: Online Business, Branding & Marketing for Wellness Entrepreneurs Nicole Harlow: Entrepreneur, Designer, Yoga Teacher, Lifehacker + Author

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better®, brand strategist and podcast producer for wellness businesses.
This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help bring you wellness clients on-demand -- join our latest free masterclass here.
FUN FACT (and I'm dating myself a lil' bit here) -- I started my first podcast around 2014, so I've had quite a few years to mess up ... learn from mistakes ... grow ... make more mistakes ... you get the idea. 
Plus working as a brand strategist and podcast producer for wellness brands and clinician entrepreneurs allows me a behind-the-curtains glimpse that not many podcasters get. 
Along the way I've established the 5 biggest mistakes that I see ALL (and yes, I do mean ALL) wellness entrepreneurs make when they start their podcast. 
Whether you're just getting started or already on episode 314, I hope you find value in this episode! 

Where to next:
Wellness Clients On-Demand - Podcasting for Your Health-Based Business  (ON-DEMAND MASTERCLASS)

Confidence to Be Seen as the Face of Your Wellness Business  (ON-DEMAND MASTERCLASS) 

Join the Profitable Wellness Podcast Program -- thinking about joining?  *Hot tip: sign up for one of the masterclasses above to get access to a massive discount*  

Learn more about working with our branding agency and podcast production team

Subscribe to the podcast, leave a review and follow us on social media @brandbetterco 

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses. 
This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.   
Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes. 
SO, here’s a fact: For 2023, I'm encouraging (ok, low-key begging) all of my wellness brand strategy clients that want to scale to multiple 6-figures and beyond to start a branded podcast.
Here's why ... 
Every year, media groups like Statistica, Triton Digital, and Edison Research run digital media surveys to measure trends, understand listener behavior, and track podcast growth worldwide
Over 60% of U.S. consumers listen to podcasts, and that number grows every year. 35-54 are monthly podcast listeners (the most popular age group for podcast consumption).Each week, more Americans listen to podcasts than have Netflix accounts.80% of listeners listen to all or most of every podcast episode they start.

That’s just listenership and demographics, but it gets even more compelling when you dive into the marketing and purchasing power side of podcasting. 
Podcasting is a highly effective marketing tool for wellness entrepreneurs looking to grow their reach.
Here’s how podcast stacks up as an advertising platform 
60% of podcast listeners have bought something from a podcast ad.72% of listeners who have listened to a podcast for four or more years have purchased a sponsored ad.69% of respondents say podcast ads increase their awareness of products, brands, and services.81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards, and even digital ads on social media.Ad revenue from podcasting is projected to exceed $2 billion by 2023.

That's a lot of potential smart and savvy people with your voice in their airpods, listening to your message and learning with you. In this guide I'm going to share how you can win with podcasts!
The parasocial nature of podcasting helps to create stronger relationships with an audience than email newsletters, digital ads, or most other forms of marketing. By sharing industry insights and actionable tips with their listeners each and every week, entrepreneurs establish themselves as experts in their niche, leading to more brand awareness, more trust, and more sales. 


In today’s episode, I want to share my 5 income stacks that can help you to add an extra 6-figures of revenue to your wellness business this year.


HINT: if you haven't started your podcast, yet ... right now is the perfect time to start.

Here are some things you can do: 


ON-DEMAND MASTERCLASS: Wellness Clients On-Demand - Podcasting for Your Health-Based Business

ON-DEMAND MASTERCLASS: Confidence to Be Seen as the Face of Your Wellness Business

Join the

Hi and welcome to Wealthy Wellnes Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses. 
This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practicitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.   
Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes. 
–
One of the things that always surprises people about me is that I’m in introvert (it’s true, INFJ here!)  
And I think what surprises them is that they seeing me putting myself out there in business, hosting a podcast, teaching workshops … appearing confident and grounded in being front-and-center in my business. 
While that’s true now, it’s been a process of development – with practice I’ve learned how to foster a sense of confidence being the face of my business, taught myself techniques to support my nervous system and probably most importantly, leaned heavily on automations that makes it seem like I’m everywhere at once … while I’m actuality I’m curled up in my fuzzy blankets drinking tea and reading a book. 
On today’s episode of Wealthy Wellness Biz, I want to share my thoughts on why I think that not only is it totally possible to start your own wellness podcast as an introvert … but I actually think that introverts make some of THE best podcast hosts. 
So if you’re an introvert listening to this and you’re thinking “I don’t think I could ever put myself out there” like that, I want to share with you 5 reasons why I believe podcast is an awesome content creation medium for introverts just like us. 


Where to next: 
Wellness Clients On-Demand - Podcasting for Your Health-Based Business  (ON-DEMAND MASTERCLASS)

Confidence to Be Seen as the Face of Your Wellness Business  (ON-DEMAND MASTERCLASS) 

Join the Profitable Wellness Podcast Program -- thinking about joining?  *Hot tip: sign up for one of the masterclasses above to get access to a massive discount*  

Learn more about working with our branding agency and podcast production team

Subscribe to the podcast, leave a review and follow us on social media @brandbetterco 

Figuring out how to price your programs and services can be one of the most frustrating parts of running a business. 

Aim too low and you won’t feel valued for your work … 

Aim too high and you’ll trigger some internal blockages around selling … 


So how to we reach that happy medium, sweet spot of pricing that feels good to ourselves and our clients? 


Join me in today’s episode where I’m going to be sharing my personal philosophy on pricing. 


Where to next:



01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call


 02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp


 03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc



04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4


05.  Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp



06. Grab the free BrandPlanner Toolkit 
Grab the toolkit 
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc 



07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram. 
==> https://www.instagram.com/brandbetterco/


08. Prefer to connect on TikTok? Here’s where you can find us.  
Follow along on TikTok 
⇒ https://www.tiktok.com/@wealthywellnessbiz

One of the biggest things I hear at Brand Better is “I don’t know who my avatar is.”

Seriously, I hear this allllllll the time.

It’s one of the biggest problems that people work with me to solve, it really is just. that. Important.


And just so we’re clear, an avatar is different from your niche.


Niche is the space in your industry that you serve.


Avatar is a little more personal … it’s that perfect client … it’s the type of person you’d love to work with.

In this week’s masterclass, I want to spend some time working on developing your ideal client avatar (in some ways it’s almost like crafting your dating profile, lol)

Where to next:


01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call


 02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05.  Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit 
Grab the toolkit 
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc 

07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram. 
==> https://www.instagram.com/brandbetterco/

08. Prefer to connect on TikTok? Here’s where you can find us.  
Follow along on TikTok 
⇒ https://www.tiktok.com/@wealthywellnessbiz

Whether you pronounce it nitch or neeeshe (all fancy like me), the fact is: you need one.
In the online world, it’s kind of a non-negotiable to have a defined niche that you serve, or else good luck because you’re about to get totally lost in a sea of generic.
Washed on the shores of online businesses that “serve everyone.”
But, I know you don’t want to narrow down your choices and feel like you’re only catering to a few …
… how will people find me?!
… what if no one shows up?!
… what do I do if I pick a niche I wind up hating?!
All valid questions that I’m going to address in this week’s masterclass all about narrowing down your business and serving a niche.

Where to next:


01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call


 02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp


 03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4


 05.  Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit 
Grab the toolkit 
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc 

07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram. 
==> https://www.instagram.com/brandbetterco/


08. Prefer to connect on TikTok? Here’s where you can find us.  
Follow along on TikTok 
⇒ https://www.tiktok.com/@wealthywellnessbiz