47 min

Websites - Your Digital Storefront Self Storage Lab

    • Business

As the first tru episode of our podcast, we wanted to dive into one of the most, maybe even THE MOST important tool an operator can use to ensure they have an Online Presence. Your Website.

Your digital Storefront.

The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted and prospects are now further down the marketing funnel when they eventually talk to your store team.

Today we talk about how to think about your website customer journey, must have components and tools, and what the decision process look like.

----------------------------------------------

Start thinking about your audience


Who and how do customers get to your digital storefront?
Consumer shopping habits Chinese v American Shoppers. AI Super Powers https://www.aisuperpowers.com/
4 second impressions “above the fold”

Components of a website


Logo, Title, Why Should I care
Don’t make me read

Click Funnels


SEO
Mind the Google

A look at the digital customer journey


Brochure and e-commerce
The world of Apple
3 clicks to what I want

The non obvious


“What time do you open?”
Confused about how to pay

A/B Optimization


What converts better
What things to test
Offers
Tools:
Google OptimizeUnbounceOptimizely
Using Google Analytics as your North Star 🌟

Mobile Design


Meet your customers where they are
62% of website traffic comes from mobile
4.3B mobile users

No one-size fits all solution

Technology Stack


“CMS” or your Content Management System
Wordpress is massive
Kyle’s starry eyes: Webflow
Self Storage options

Questions to Ask


What does it cost?
Can I customize it?
Do you know your brand?
When should I use paid acquisitions?
How do you help my SEO?

Other Resources


StoragePug
ReadWrite
StartupNation

https://readwrite.com/website-that-converts/

https://startupnation.com/start-your-business/build-website-converts-day-one/

https://www.tryswivl.com/blueprint


---

Send in a voice message: https://podcasters.spotify.com/pod/show/selfstoragelab/message

As the first tru episode of our podcast, we wanted to dive into one of the most, maybe even THE MOST important tool an operator can use to ensure they have an Online Presence. Your Website.

Your digital Storefront.

The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted and prospects are now further down the marketing funnel when they eventually talk to your store team.

Today we talk about how to think about your website customer journey, must have components and tools, and what the decision process look like.

----------------------------------------------

Start thinking about your audience


Who and how do customers get to your digital storefront?
Consumer shopping habits Chinese v American Shoppers. AI Super Powers https://www.aisuperpowers.com/
4 second impressions “above the fold”

Components of a website


Logo, Title, Why Should I care
Don’t make me read

Click Funnels


SEO
Mind the Google

A look at the digital customer journey


Brochure and e-commerce
The world of Apple
3 clicks to what I want

The non obvious


“What time do you open?”
Confused about how to pay

A/B Optimization


What converts better
What things to test
Offers
Tools:
Google OptimizeUnbounceOptimizely
Using Google Analytics as your North Star 🌟

Mobile Design


Meet your customers where they are
62% of website traffic comes from mobile
4.3B mobile users

No one-size fits all solution

Technology Stack


“CMS” or your Content Management System
Wordpress is massive
Kyle’s starry eyes: Webflow
Self Storage options

Questions to Ask


What does it cost?
Can I customize it?
Do you know your brand?
When should I use paid acquisitions?
How do you help my SEO?

Other Resources


StoragePug
ReadWrite
StartupNation

https://readwrite.com/website-that-converts/

https://startupnation.com/start-your-business/build-website-converts-day-one/

https://www.tryswivl.com/blueprint


---

Send in a voice message: https://podcasters.spotify.com/pod/show/selfstoragelab/message

47 min

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