Well, That Could Be Better | The Customer Experience Podcast for Business Owners Well That Could Be Better

I have a 9-5 job that I adore. ADORE. 
But I have plans for CreationDepot too (my side business... that I've had since 2008). 
So I gave up planning on a typical year, which is why you're getting this nugget of a podcast in what is nearly March instead of December like everyone else. 
I don't know about you all but December and even January is an absolute mad house around here. With Christmas and New Years, Winter Break, and kid activities (and vacations). So I gave up and said ya know what? We'll do this when life's not crazy instead of cramming it all in right now. 
And that's what I did. I think everyone should do this. I had so much more clarity this go around. 
In this episode I talk about my income goals:
My 9-5 job Selling Digital Products YouTube Webinars Patreon (!?) Websites/Web Clients (the actual freelance work) Selling crud I don't need while also stop continuing to pay for things I don't need Follow on Instagram: https://www.instagram.com/wendy_litteral
Subscribe on YouTube: https://www.youtube.com/@wendylitteral
Patreon at: https://www.patreon.com/wendycreates 
As always, thanks for the support! Couldn't do it without you all!
Wendy CreationDepot.com
 

 
Intro I think we've all been guilty of all plan and no (or little) action, and then being fake confused about why the guru's advice didn't work out - knowing full well we didn't put our all in, or skipped steps. We take the courses, read the books, do the things we're supposed to do, and then get disappointed with our sad results. Totally guilty here. The thing is, the gurus are telling you what worked.... FOR THEM. Sure the steps are right, they usually are. Most diets work great. It's the implementation. Because the methodology of that implementation is coming from the lens of someone who got it to work for them, in that way. Again - what they're saying isn't wrong. But. They may have had more time to do it. Maybe both their kids are in school all day, so that 30 minutes a day they want you to devote to cleaning your house is "easy" Maybe they had more financial resources. "Outsource the things you don't want to do!" Well, yeah, that's a great idea... if you both had the means to do it and knew how to manage your new contractors. The trick is to make the task bend to YOUR will, not the outlined will of a guru. So let's talk about how to make that happen. The first thing is short but completely true - consider your actual free time, then halve that We always think we have more time than we do So when we plan things, we inevitably get frustrated Stop thinking you have free time just because the planner says you do. It's WRONG. Life's gonna fill that space for you. Inaction is going to fill that space for you. Being in an awesome brainstorming session will eat up your extra time Procrastination will happen - usually just because you either don't know how to do something and don't want to learn, or it's not something you find entertaining or appealing. I find I still have a busy weekend even when I barely book anything. You have less time than you think you do. Imperfect is fine We always hear "Do it scared" "Done is better than perfect" But what does that look like? So this comes from is that if you don't put up anything, then nothing happens. Doesn't matter that you spent 10 hours in the background working on something, if it never gets online, it will never sell, be read, help you increase web traffic, be seen on social media, increase awareness - you get the idea. The truth is you could have a plain black and white website with simple text on it, and no pictures. And that would get better traffic than a site that took 2 years to make with all the awesome photos and painstakingly perfect design. Because it has a 2 year jump on that new site that has next to no content on it. Because in that 2 years you continually posted new blog posts, once a week, taking off for Summer and Winter Vacation, and now you have 100 blog posts and a heck of a lot of website traffic. On the world's plainest site. Because you posted a minimally viable product. True with products The Word document turned PDF you posted to Etsy will sell more than the Word document you are trying to recreate in Canva because someone told you that's what you should do to make a nice looking ebook, but you can't seem to figure out some of the tools, then you try to export it only to find out Canva wants you to pay for some of the photos you used, then you finally get it exported but it's not actually 8.5x11 so it won't print right, so now you have to redo it... Just start with the MVP, then IF and WHEN you have time, make the fancy version. Really only start with the fancy version if you are confident tech or indecision isn't going to be an enemy. Then don't be slow to post it. I've had stuff sit around because I thought I had to have a good description or it wouldn't even be found online. There's some truth to that, but no where near enough to prevent you from doing it. Follow Me
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First up, I'll show you how something as simple as which way a door swings can affect your customer's experience.
Then we'll talk... tattoos. And it's a good one with lots of teenage Wendy drama. And it ends with a great takeaway for setting up a funnel for getting in new customers and then making them repeat customers.
Don't forget to subscribe so you catch new episodes every Friday!
Take care,
     Wendy

We're taking an in-depth look at how the giant craft supply store Michaels is missing out on a valuable upsell opportunity, and how you can take this lesson into your own business. 
Today we're talking about how a basic user feedback mechanism can translate into dollars. I share an extended experience I've had with my local craft store Michaels, and how a fun nostalgia moment turned into swearing off a whole part of the store. 
And how they could both catch this user experience (customer experience), get return customers from it, and fix a big money leak in their checkout process to stop leaving money on the table. 
5-star reviews of the podcast are much appreciated - they only take a minute and you will have played a part in getting this newbie podcast on the map. Thanks for being an original listener. As always, you guys rock!
Take care,
Wendy

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