Hi everyone. I hope you're keeping safe, healthy, and hanging in there. Sending love your way and my thoughts are with you.
This week's Hello Beauty guest is Pacifica's Founder, Brook Harvey-Taylor. Pacifica is, what you would say, the OG of 100% vegan, clean, and cruelty-free beauty because Brook created her brand over 23 years ago when indie brands or even the clean beauty space was not a thing yet. Brook shares how she started Pacifica with no beauty brand knowledge and from borrowing money from both her and her husband's mom, as well as maxing out her credit cards. She has created a brand that's ahead of its time and continues to do so by continuously coming up with fun and interesting products such as her hemp-infused eyeshadows that have powerful color pay off and are creamy to touch. In this episode, we distinguish the meaning between vegan and cruelty-free, Pacifica's recycling program, Pacifica's commitment to the clean beauty space, why hemp is a great ingredient for makeup, and so much more.