29 episodes

SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world you’ve never heard before.

More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

What About The Music SoStereo

    • Music
    • 3.9 • 7 Ratings

SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world you’ve never heard before.

More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

    What About The Music S3.008 Tanya LeSieur

    What About The Music S3.008 Tanya LeSieur

    With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others.

    Episode Highlights:
    03:25 - Tanya shares her first interaction with music in the world of advertising
    09:00 - Beto & Tanya discuss the importance of starting the music process early
    13:50 - Tanya dives into a Sonos campaign and its musical process
    20:25 - Tanya shares the background of a campaign she worked on for Runaway train
    24:50 - Tanya shares advice to fellow producers

    More on SoStereo:
    SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

    • 29 min
    What About The Music S3.007 Tasha Cronin

    What About The Music S3.007 Tasha Cronin

    Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising. With deep experience in the world of production working with brands like Meta, HBO, and even working on an award winning campaign for DojaCode, Tasha dives into her process and shares key advice for fellow industry professionals.

    Episode Highlights:
    05:05 - Tasha shares a few things she wishes she knew when she first started in the music-for-ads world
    09:00 - Tasha discusses some of the most difficult things she faces when working in production
    13:00 - Tasha dives into the importance of starting the music process early
    16:45 - Beto shares how he thinks music can best be leveraged on social media
    18:20 - Tasha gives an in depth look at an award winning campaign for DojaCode
    28:25 - Tasha shares key takeaways and advice

    More on SoStereo:
    SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

    • 31 min
    What About The Music S3.006 Veronica Beach

    What About The Music S3.006 Veronica Beach

    Veronica Beach, co-founder & partner of the poolhouse, joins Beto Azout to unlock the marketing power of music. Previously the Director of Production at Pereira O’Dell and a founding member & Head of Global Production at DAVID, she has worked with many brands like Burger King, Coca Cola, and Kraft-Heinz. Veronica walks us through her over 20 years of experience in the content production space, shares a key perspective on ‘ballparking’ and budgeting, and breaks down the musical process behind a prolific Dove campaign.

    Episode Highlights:
    05:25 - Veronica shares her take on how music and advertising go hand in hand
    08:00 - Beto and Veronica ponder why music is typically a last line item
    14:10 - Veronica discusses her typical approach to music
    18:25 - Veronica dives into one of her favorite campaigns and the role that music played in it
    26:30 - Veronica shares the background behind the poolhouse

    More on SoStereo:
    SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

    • 30 min
    What About The Music S3.005 Bryan Barnes & Shannon Murphy

    What About The Music S3.005 Bryan Barnes & Shannon Murphy

    Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective.

    Episode Highlights:
    05:30 - Shannon discusses her introduction to music in the advertising industry
    12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaign
    17:00 - Bryan shares how he navigates music terminology in the production phase
    19:00 - Bryan dives into the background of a powerful project for P&G and the custom music process
    24:20 - Shannon & Bryan share their key advice for fellow creatives


    More on SoStereo:
    SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

    • 28 min
    What About The Music S3.004 Michele Arnese

    What About The Music S3.004 Michele Arnese

    Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele is one of the world’s foremost experts in the audio branding industry. The pair discuss the development of sonic identity awareness and the intricate role music played in a Mastercard campaign.

    Episode Highlights:
    02:55 - Michele shares the background of his company
    08:10 - Beto & Michele discuss how awareness surrounding sonic identity has developed over the years
    11:40 - Michele discusses his work with Mercedes Benz
    17:45 - Beto & Michele ponder why brands may not prioritize music and why that should change
    21:50 - Michele shares his advice for how brands can best approach music


    More on SoStereo:
    SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

    • 27 min
    What About The Music S3.003 Jon Drawbaugh

    What About The Music S3.003 Jon Drawbaugh

    Award winning industry executive Jon Drawbaugh, Head of Production at Argonaut, joins Beto Azout to unlock the power of music. With a history of producing high-quality creative, Jon has worked for some of the industry’s top creative shops including FCB West, DDB San Francisco, Mullen LA, and more. Jon discusses the significance of music in all aspects of production and shares how one of his favorite bands got involved in a prolific spot.

    Episode Highlights:
    00:50 - Jon shares his journey into the world of advertising & production
    04:35 - Jon shares how freelance work allowed him to bring new ideas to the table
    09:15 - Jon dives into his musical process and how he tackles each project
    20:20 - Beto asks Jon to share any pivotal moments in his career that were centered around music
    27:45 - Jon discusses the direction he’d like to see music in advertising take in the future

    More on SoStereo:
    SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

    • 37 min

Customer Reviews

3.9 out of 5
7 Ratings

7 Ratings

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