What Color is Your Tractor‪?‬ Chrissy Wozniak

Listen to the podcast here - https://whatcolorisyourtractor.com - The Story of Fastline - with Dean Barke, President.

In this month's episode of What Color is Your Tractor Chrissy Wozniak sits down to hear the story of Fastline Marketing Group. Dean shares their history, where they're going and lends his insight into the state of agricultural branding in an ever changing world.

With more than 40 years of experience, Fastline's commitment to the agricultural industry, it's customers, and farmers is unparalleled. With Fastline Print, Fastline.com, and Fastline Digital, they offer integrated marketing solutions for the evolving agricultural community. Simply put, no one else has their combination of audience and wide array of marketing tools. 

Learn more at https://agr.fyi/fastline

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North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

Need help with your agriculture based company's marketing plan? Visit https://chrissywozniak.com

A LEADER IN FARM EQUIPMENT FOR SALEWhether you’re selling a tractor, trailer, truck, attachment or lawn and garden equipment, Farmer to Farmer classifieds with Fastline deliver results. Learn more at https://agr.fyi/fastline
Sponsored by Tractors and Troubadours:Your weekly connection to agriculture industry newsmakers, hot-button industry issues, educational topics, rural lifestyle features and the best in true country music. Brought to you by Rural Strong Media.Listen now at https://ruralstrongmedia.com/tractors-and-troubadours/

In this month's episode Chrissy Wozniak sits down to hear the story of Case IH with Marisa Riley, the Director of Marketing for Case IH North America, and Joe Miller, the Case IH Tractor Segment Leader for North America.

This company was the inventor of the world’s first modern row crop tractor; the Smithsonian holds their esteemed Old Number One on display as a tribute to agricultural innovation; and their first commercial cotton harvesting machine Old Red stands at the National Museum of American History as a reminder of how agriculture has evolved over the last two centuries. There is no doubt that Case IH played an important role in building modern agriculture. Today we’re going to learn about the past of this great company and explore the exciting future of this brand. 

Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment — designed to meet today’s agricultural challenges. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity-enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site-specific farming tools. 

Learn more about Case IH at https://caseih.com

North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

Hear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

Need help with your agriculture based company's marketing plan? Visit https://chrissywozniak.com

A LEADER IN FARM EQUIPMENT FOR SALEWhether you’re selling a tractor, trailer, truck, attachment or lawn and garden equipment, Farmer to Farmer classifieds with Fastline deliver results. Learn more at https://agr.fyi/fastline
Sponsored by Tractors and Troubadours:Your weekly connection to agriculture industry newsmakers, hot-button industry issues, educational topics, rural lifestyle features and the best in true country music. Brought to you by Rural Strong Media.Listen now at https://ruralstrongmedia.com/tractors-and-troubadours/

Today is an exciting day! For the first time on What Color is Your Tractor, we sit down with co-founder and CEO of a tractor manufacturer on the day the first machines roll off the line! Chrissy Wozniak speaks with Praveen Penmetsa of Monarch Tractor to hear how this incredible company was formed, and the features of this industry leading tractor.

Monarch Tractor Launches Production of Founder Series MK-V:
The First Commercially Available Electric, Driver-Optional Smart Tractor
Constellation Brands, one of the world’s most prominent producers of wine, spirits and beer, has partnered with Monarch by purchasing the first six units of the Founder Series MK-V tractor
LIVERMORE, Calif. – December 1, 2022 – Monarch Tractor, maker of the MK-V, the fully electric,  driver-optional, smart tractor, today announced the first tractors are coming off the Founder  Series production line at its headquarters and manufacturing facility in Livermore, California. The rollout comes less than two years since Monarch unveiled its groundbreaking tractor that  combines electrification, automation, and data analysis to help farmers reduce their carbon  footprint, improve field safety, streamline farming operations, and increase their bottom lines.  Constellation Brands, the leading global premium, fine wine and craft spirits producer and largest  beer importer in the US, has partnered with Monarch as its first customer, through its purchase of the first six Founder Series MK-V tractors.
The use of the MK-V tractor simultaneously helps solve  numerous challenges farmers face today including labor shortages, safety concerns, increased  customer scrutiny for sustainable practices, government regulations, and more. Key features of  the MK-V include: 
• Renewable Technology: The MK-V is 100 percent electric and has zero tailpipe emissions.  It also serves as a 3-in-1 electrification tool, operating as a tractor or utility vehicle during  operation, as well as a powerful electric generator in the field. 
• Driver Optional: Monarch utilizes the latest autonomous and robotics hardware and software technology, including the NVIDIA Jetson edge AI platform, to provide driver-assist and driver-optional operations. The Monarch MK-V can perform pre-programmed tasks without a driver, or an operator can use the Monarch interactive automation features including Shadow mode to have the Monarch Tractor follow a worker on the job.
• Unprecedented Safety: The MK-V is packed with safety features including rollover and  collision prevention, vision-based Power Take Off (PTO) safety, and 360° cameras to keep  operations running smoothly and employees safe, day or night. 
• Deep Learning & Sensing Suite: The MK-V collects and analyzes crop data daily and can  process data from current and next-generation implements equipped with sensors and  imaging. This data can be used for real-time implement adjustments, long-term yield  estimates, current growth stages and other plant/crop health metrics. 
• Smart Device Operation: Through a smartphone or personal device, MK-V users receive  tractor status alerts, detailed operations reports, and data collection, analysis, and  storage for more efficient farm planning. 
• Powerful: The Monarch electri

A LEADER IN FARM EQUIPMENT FOR SALEWhether you’re selling a tractor, trailer, truck, attachment or lawn and garden equipment, Farmer to Farmer classifieds with Fastline deliver results. Learn more at https://agr.fyi/fastline
Sponsored by Tractors and Troubadours:Your weekly connection to agriculture industry newsmakers, hot-button industry issues, educational topics, rural lifestyle features and the best in true country music. Brought to you by Rural Strong Media.Listen now at https://ruralstrongmedia.com/tractors-and-troubadours/

In this episode of What Color is Your Tractor Chrissy Wozniak hears the story of the blue tractor, New Holland with Mark Lowery.

Mark Lowery is New Holland Agriculture’s Commercial Marketing Director for North America. Lowery brings 10 years of experience and perspective to his role, having held positions within New Holland’s product training, channel marketing, parts, and marketing organizations. Throughout his career with New Holland, Mark has emphasized the importance of dealer satisfaction in creating a positive customer experience, and works closely with New Holland’s 800 dealer locations throughout North America to deliver the New Holland brand message to our customers. 

However, Lowery’s passion for agriculture extends well beyond the New Holland brand. He currently serves on the National FFA Foundation Sponsors Board, New Holland’s FFA Affiliate Alumni Chapter leadership committee, and the Lancaster County Agriculture Council in his home state of Pennsylvania.

New Holland Agriculture's reputation is built on the success of their customers, cash crop producers, livestock farmers, contractors, vineyards, or grounds care professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.  A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer.

Learn more at https://newholland.com

For daily ag news and weekly podcasts visit https://northamericanag.com

A LEADER IN FARM EQUIPMENT FOR SALEWhether you’re selling a tractor, trailer, truck, attachment or lawn and garden equipment, Farmer to Farmer classifieds with Fastline deliver results. Learn more at https://agr.fyi/fastline
Sponsored by Tractors and Troubadours:Your weekly connection to agriculture industry newsmakers, hot-button industry issues, educational topics, rural lifestyle features and the best in true country music. Brought to you by Rural Strong Media.Listen now at https://ruralstrongmedia.com/tractors-and-troubadours/

In this episode, Chrissy Wozniak sits down with Kelly Whitman, President & COO of Roto-mix
ROTO-MIX has built its reputation as the leading manufacturer of livestock mixing and feeding equipment, compost mixing equipment and manure spreaders by continually setting standards for the industry. The company was founded in Dodge City, Kansas by Ben Neier and Bill Pullen in 1984. Since that time, ROTO-MIX has grown to include additional manufacturing facilities in Hoisington, Kansas and Sunnyside Washington as well as a retail location in Scott City, Kansas. The marketing arm has over 100 dealers providing local sales and service in the U.S. and sales in over 40 international markets. With an in-house engineering department the company’s leading edge developments specifically meet the ever-changing requirements of the cattle and dairy feeding industry. ROTO-MIX has successfully filed several patents related to the livestock mixing and feeding equipment. As important as our patents are, our most valuable commodity is our 100+ skilled and dedicated employees. Each and every one of them is committed to delivering a superior product to our dealers and end-users. 
"Ben and Jim Copeland were the first two to do this and that’s why the company originally was called BJM, for Ben and Jim Manufacturing. Ben was actually the father of the feed mixer, because before Ben invented the auger box there really wasn’t any way to mix feed in the early 60s. Then he kind of decided he had something going, he had something that worked pretty good, and kind of one of those things - the neighbor sees it and he says I want one, and the other neighbor sees one and he wants one. And Ben started manufacturing the auger mixers." Kelly Whitman

A LEADER IN FARM EQUIPMENT FOR SALEWhether you’re selling a tractor, trailer, truck, attachment or lawn and garden equipment, Farmer to Farmer classifieds with Fastline deliver results. Learn more at https://agr.fyi/fastline
Sponsored by Tractors and Troubadours:Your weekly connection to agriculture industry newsmakers, hot-button industry issues, educational topics, rural lifestyle features and the best in true country music. Brought to you by Rural Strong Media.Listen now at https://ruralstrongmedia.com/tractors-and-troubadours/

Born in Vermont in 1804, John Deere worked as a blacksmith’s apprentice before embarking on his own legendary career, moving to Illinois, and coming up with his life-changing idea – the steel plow. 218 years later, John Deere is one of the most well known brands on the planet. 

John Deere green has been worn proudly for generations, has songs devoted to it and put Moline, Indiana on the map.  Chrissy Wozniak sits down to hear the story, told by John Deere Archivist Neil Dahlstrom. Neil goes over the timeline of ideas and innovation, and talks about some little known fact about the companies history - like the design that was drawn on a napkin & where the phrase 'Runs Like a Deere' came from.

Join us for this episode of What Color is Your Tractor. Hear more stories about the brands you love and the brands you love to hate at WhatColorisYourTractor.com.




A LEADER IN FARM EQUIPMENT FOR SALEWhether you’re selling a tractor, trailer, truck, attachment or lawn and garden equipment, Farmer to Farmer classifieds with Fastline deliver results. Learn more at https://agr.fyi/fastline
Sponsored by Tractors and Troubadours:Your weekly connection to agriculture industry newsmakers, hot-button industry issues, educational topics, rural lifestyle features and the best in true country music. Brought to you by Rural Strong Media.Listen now at https://ruralstrongmedia.com/tractors-and-troubadours/