30 min
What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? The PPC Den: Amazon PPC Advertising Mastery
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- Marketing
If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Make vocal requests to your Amazon rep
4:36 Most common ways of reducing Amazon PPC budget
8:14 Can I reduce spending without losing sales?
12:00 Is “cannibalization” solvable?
19:30 How to make small bid changes
21:27 An evolution in strategy
24:15 Mike’s favorite strategy: SQPD
25:33 Why this is important & exciting
If you like what you hear, leave us a video review!
🦡 Resources & Links
Where to find Brent Zahradnik of AMZPathfinder
How Do I Structure Amazon Campaign Names?
unBoxed, NYC 2022
Why Amazon’s Search Query Performance Dashboard Is Awesome
How to Win Back Amazon Customers with Brand Analytics
How One Keyword Can Apply to Multiple Amazon Products: Cannibalization
🦡
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Make vocal requests to your Amazon rep
4:36 Most common ways of reducing Amazon PPC budget
8:14 Can I reduce spending without losing sales?
12:00 Is “cannibalization” solvable?
19:30 How to make small bid changes
21:27 An evolution in strategy
24:15 Mike’s favorite strategy: SQPD
25:33 Why this is important & exciting
If you like what you hear, leave us a video review!
🦡 Resources & Links
Where to find Brent Zahradnik of AMZPathfinder
How Do I Structure Amazon Campaign Names?
unBoxed, NYC 2022
Why Amazon’s Search Query Performance Dashboard Is Awesome
How to Win Back Amazon Customers with Brand Analytics
How One Keyword Can Apply to Multiple Amazon Products: Cannibalization
🦡
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
30 min