What esports communities have taught Astralis about business Social Media Sucks

How do you run a fast-growing and profitable esports organisation in an age of constant SoMe diversification and evolution? More precisely, what do the potentials of social-first SoMe content mean for community building among the 3,2 billion global fans of gaming and esports?
 
Astralis, a Danish esports company best known for their Fortnite, Counterstrike, League of Legends, Rainbow Six and Fifa teams, is committed to finding the answers. But more than that, Astralis has created a successful, international business by putting those answers to use – and by forging a brand-new corporate concept in which bringing carefully tailored SoMe content to the diverse global gaming community is one of the keys to success.
 
In this episode, you'll learn from Benjamin Boraghi, Marketing Director at Astralis, about
achieving business growth by nourishing community engagement, loyalty and adhesion the importance of passionate followers (ecstatic as well as disappointed) the 3 Rs: Reach, Relevance and Revenue why growing followers is meaningless if you can’t turn them into active esports community members social media community management as an indispensable activity for anyone running a progressive business in the entertainment-industry different SoMe platforms and why adopting a custom approach to each one is crucial and – last but not least – the cultural significance of gaming teams, esports tournaments and esports teams  
 
Thanks for listening to this episode of the Social Media Sucks podcast!
 
Useful links
Instagram: https://www.instagram.com/teamkubbco 
TikTok: https://vm.tiktok.com/ZMNd46Go2/
Twitter: https://twitter.com/KubbAndCo 
LinkedIn: https://www.linkedin.com/company/kubbco 
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g