61 episodes
What Gets Measured NinjaCat
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- Business
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5.0 • 16 Ratings
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What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
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Truth In Advertising
Truth in advertising is not an oxymoron, it’s an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical advertising, substantiating data-driven claims, and how creative marketing built on truth and transparency can create transformative success.
SHOWPAGE: www.ninjacat.io/blog/truth-in-advertising
©2024, NinjaCat -
Content Marketing in The Age of AI
A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on search engine optimization, and the evolving landscape of digital marketing.
SHOWPAGE: www.ninjacat.io/blog/content-marketing-in-the-age-of-ai
© 2024, NinjaCat -
The Strategy of Client Engagement
A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations.
SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement
© 2024, NinjaCat -
On B2B Strategy, AI, and All That Jazz
A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more!
SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz
© 2024, NinjaCat -
Marketing Data Interpretation
Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes.
SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation
© 2024, NinjaCat -
Decoding Attribution in Advertising
Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world.
SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising
© 2024, NinjaCat
Customer Reviews
A must-listen for marketers!
Nice rapport between host and guests, the topics are relevant and not too in-the-weeds - subscribed and looking forward to more! 💫
Wonderfully Produced Insightful Content
If you’re a digital marketer looking for a podcast with key insights into the things you care about, then What Gets Measured is the podcast for you! The production quality is very professional and the interviews are interesting and insightful.
Lets Get Real
A great look at marketing thats based in reality, looking forward to more.