10 min
What Is Automotive Dealer Data Mining? Go Sokal Podcast
-
- Marketing
Host Katy Saunders interviews Sokal’s Dealer Process Coach Charity Rudisill about data mining and how dealerships can use it to attract and retain customers.
This is the third episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.
This episode is sponsored by Mystery Shops, a powerful service that allows you to shop your dealership and your competition the way your customers do, by internet, phone, or email. To learn more, click here.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Mystery Shops, click below:
↪Mystery Shops Service
📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
Data mining takes a snapshot of the car you are driving right now and instantly provides information on the health and age of the vehicle and where you are at in the purchasing cycle. It provides useful information to the customer and salesperson at the same time. It also shows how the driver can be placed into a new vehicle while keeping their payments the same.
Host Katy Saunders interviews Sokal’s Dealer Process Coach Charity Rudisill about data mining and how dealerships can use it to attract and retain customers.
This is the third episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.
This episode is sponsored by Mystery Shops, a powerful service that allows you to shop your dealership and your competition the way your customers do, by internet, phone, or email. To learn more, click here.
🖥️ HELPFUL LIINKS:
To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Mystery Shops, click below:
↪Mystery Shops Service
📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
Data mining takes a snapshot of the car you are driving right now and instantly provides information on the health and age of the vehicle and where you are at in the purchasing cycle. It provides useful information to the customer and salesperson at the same time. It also shows how the driver can be placed into a new vehicle while keeping their payments the same.
10 min