15 min
What Is Facebook's New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs Conversion Tracking Playbook
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- Marketing
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook.
-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----
Links Referenced:
Facebook Dataset DocsElevar's Facebook Performance Overview w/Video
-----
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook.
-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----
Links Referenced:
Facebook Dataset DocsElevar's Facebook Performance Overview w/Video
-----
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
15 min