What Marketers Want Leadership to Know The Shortlist

Marketing departments have the best chance of success when they receive clear communication from company leadership. Whether that's insights (or input!) into the firm's strategic plan, having a voice throughout the pursuit process, or being respected as subject matter experts in marketing, AEC organizations can accomplish more by making simple adjustments to how they work with their marketing teams.A great listen for both company leadership and marketing, Episode 54 of The Shortlist sheds lig...