What They Said PrettyGreen

Send us a Text Message.Curious to hear about the behind-the-scenes of the creator economy? Join host Sammy Albon as he chats to Beth Heard, Head of Talent at Sixteenth, an agency that unashamedly says they’re a YouTube-first talent agency.They talk about the new trends that the latest influencers are influencing including ‘niche down’ content such as studying, literary and true crime (but with millions of views, of course), share some words of warning when it comes to signing an agency as a c...

Send us a Text Message.Old enough to remember Furby from when they first appeared? Want to know how Hasbro got Furby to conquer Christmas last year?Work in marketing and want to learn from one of the biggest toy companies to ever do it? Then this is the episode for you...Welcome back to What They Said, the influencer marketing podcast powered by PrettyGreen, the award-winning, global comms agency. This week we're joined by Julia Swan, EMEA Regional Communications Manager at Hasbro as we ...

Send us a Text Message.How can you ensure your campaign is communicated properly to your target audience and that those brand partnerships have a lasting impact? By getting on board Dame Judy Dench's best mate of course.This week we sit down with the one and only Carla Freeman, comedian and actress as we discuss what brands get wrong, how the world of influencers can be a shallow and lonely place and much much more, featuring a baby and plenty of swearing.What They Said is the influencer mark...

Send us a Text Message.Do you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you. Join us this week as we chat with Grind's CMO, Ted Robinson, about their unique approach to blending brand moments with cultural icons and the evolving landscape of influencer collaborations. Learn how Grind is redefining coffee experiences and leverag...

Send us a Text Message.Welcome to the first episode of What They Said, the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. We begin our first series with Jessica Joseph, founder of Season25. Season25 was born from a need to deliver that missing ingredient in the influencer marketing space… representation.Join us as we talk to Jess about equal partnerships, brand horror stories and whether representation in the industry has changed for goo...

Send us a Text Message."Discover 'What They Said,' the Influencer Marketing Podcast by award-winning, global creative comms agency PrettyGreen. ​Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets.”The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.Our podcast is available on ...