19 min
81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans Indestructible PR Podcast with Molly McPherson
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- Society & Culture
If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber.
Now more than ever... In these times of uncertainty... As the doors may be closed... It's understandable that many businesses adjusted their advertising, voice-overs, and copywriting to show care and concern for customers during the pandemic. However, when does the somber template become overused and ineffective? When is it time to switch the narrative and tell your customers what they need to hear from you?
The answer is now.
Molly shares a 3-part framework for communicating precisely what your audience wants to hear from you during this phase of the pandemic, or for any crisis impacting your business.
Mentioned on this episode:
Every Covid-19 Commercial is Exactly the Same by Microsoft Sam.
More from Molly McPherson:
Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast
If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber.
Now more than ever... In these times of uncertainty... As the doors may be closed... It's understandable that many businesses adjusted their advertising, voice-overs, and copywriting to show care and concern for customers during the pandemic. However, when does the somber template become overused and ineffective? When is it time to switch the narrative and tell your customers what they need to hear from you?
The answer is now.
Molly shares a 3-part framework for communicating precisely what your audience wants to hear from you during this phase of the pandemic, or for any crisis impacting your business.
Mentioned on this episode:
Every Covid-19 Commercial is Exactly the Same by Microsoft Sam.
More from Molly McPherson:
Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast
19 min