233 episodes

Molly McPherson is a public relations expert who knows how to handle a crisis. From TikTok straight to this podcast, Molly analyzes the current PR blunders you see in the news and social media and explains what went wrong. A helpful resource for anyone who wants to understand why PR crises occur and how to build an indestructible reputation.

Indestructible PR Podcast with Molly McPherson www.mollymcpherson.com/podcast

    • Business
    • 4.7 • 78 Ratings

Molly McPherson is a public relations expert who knows how to handle a crisis. From TikTok straight to this podcast, Molly analyzes the current PR blunders you see in the news and social media and explains what went wrong. A helpful resource for anyone who wants to understand why PR crises occur and how to build an indestructible reputation.

    225: The Gwen Stefani Allure Interview: Public Relations Backlash

    225: The Gwen Stefani Allure Interview: Public Relations Backlash

    Gwen Stefani recently made headlines after an interview with Allure magazine in which she claimed to be Japanese. The pop star received a lot of backlash for these comments and has been accused of cultural appropriation. The controversy raised a lot of questions about what it means to be respectful when engaging with other cultures. 

    This week’s episode unpacks the difference between cultural appropriation and cultural appreciation. In order to do this, it draws on the expertise of Melissa Vela-Williamson, an award-winning PR practitioner, national PR columnist, author, and podcast host, who has a rich and deep background in Diversity, Equity, & Inclusion and how this relates to communication. Tune in to find out whether Gwen is guilty of cultural appropriation or cultural appreciation and hear an important list of some of the dos and don’ts of multicultural practices for anyone in communication.


    Key Points From This Episode:


    What Gwen Stefani said about her Harajuku era in an Allure interview that caused such a backlash.How Molly’s recent workshop with guest Melissa Vela-Williamson relates to the question of cultural appropriation.The difference between the full context of the entire article and the pull-quote.Molly’s definition of culture and how it relates to her work of drawing lessons from pop culture.How Molly hopes that this episode will help people gain cultural competence.Melissa’s definition of the difference between cultural appropriation and cultural appreciation.Where Gwen Stefani falls in light of this definition.A list of some of the dos and don’ts of cultural appreciation for those in communication.How Gwen should have handled the question.The Indestructible PR® Tip regarding cultural appropriation and awareness.

    Links Mentioned in Today’s Episode:


    Molly's TikTok about Gwen Stefani
    Allure - "Gwen Stefani: "I Said, 'My God, I'm Japanese'"" 
    Melissa Vela-Williamson's book, Smart Talk: Public Relations Essentials All Pros Should Know


    Follow Molly McPherson:
    Patreon Instagram TikTok Twitter YouTube Facebook Listen and Subscribe on Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 Indestructible PR Podcast

    • 16 min
    224: Analyzing the Apology Statement: the Andrew Callaghan example

    224: Analyzing the Apology Statement: the Andrew Callaghan example

    A powerful public relations strategy can help you recover from a crisis and build an indestructible reputation. Restoring your reputation after a serious allegation is a circumstance that everyone should be prepared for. 

    This week's episode uses the recent sexual misconduct allegations surrounding Andrew Callaghan as a real-world example of dealing with a crisis and analyzes his response from a PR lens. Hear about the allegations made against Andrew from TikToker Caroline Elise, his response to the allegations, and the outcome. This episode unpacks how he said it, why he said it, and how it was accepted by the public. Hear about writing apologies to the public and not your critics, the framework to navigate a public relations crisis, what not to do in a video response, and what an appropriate apology is. 

    Tune in to find out if Andrew’s response was suitable and if he will recover his career and reputation.


    Key Points From The Episode:
    Introduction to today’s topic, the allegations made, and the response.The impact of video and why it is more powerful than words. Outline of Caroline Elise’s allegations and the video she made.Find out why the allegations made were so believable. The steps to take when faced with serious allegations made against you. Analysis of Andrew’s video response and apology.The definition of a genuine and appropriate apology.Important legal considerations regarding apologies in a PR crisis. The Indestructible PR® Tip

    Links Mentioned in Today’s Episode:
    Andrew Callaghan on Instagram
    Channel 5 with Andrew Callaghan
    All Gas No Brakes with Andrew Callaghan
    Andrew Callaghan allegations made by TikToker Caroline Elise
    Andrew Callaghan response


    Follow Molly McPherson:
    Patreon Instagram TikTok Twitter YouTube Facebook Listen and Subscribe on Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 Indestructible PR Podcast

    • 32 min
    223: Who are the Biggest Golden Globe PR Losers of 2023?

    223: Who are the Biggest Golden Globe PR Losers of 2023?

    Today, the Golden Globes 2023 edition of the Indestructible PR® Podcast takes a look at the people and the brands that haven’t successfully overcome their PR crises of the past and examines what the ceremony reveals about their failings. Tune in to find out why these brands still haven’t recovered a year later and discover some helpful tips to avoid becoming a PR loser. 


    Key Points From This Episode:


    Today’s topic: How the Golden Globes sheds light on the brands that haven’t successfully overcome their PR crises. Why Will Smith was still the biggest PR loser of the night.The backstory of what happened between Will Smith and Chris Rock last year.What Will Smith should have done immediately after last year’s incident.The current state of Will Smith and his brand and what this indicates about his PR response. Why Will Smith’s video apology wasn’t enough.Why the Hollywood Foreign Press Association was also a PR loser.Tom Cruise as a PR loser and the backstory behind this.The Indestructible PR® tip for the day about managing PR crises.

    Links Mentioned in Today’s Episode:


    Molly's TikTok about the Golden Globes 
    Molly McPherson 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audiobook Listen and Subscribe on Apple Podcasts
    Molly McPherson on Patreon
    © 2023 Indestructible PR® Podcast with Molly McPherson


    Follow Molly McPherson:
    Patreon Instagram TikTok Twitter YouTube Facebook Listen and Subscribe on Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 Indestructible PR Podcast

    • 13 min
    222: To Catch a Corporate Operative: The "Network News" Hit Piece

    222: To Catch a Corporate Operative: The "Network News" Hit Piece

    Today’s podcast sheds light on a new dirty trick used by special interest groups and people who are activist-minded. It takes a look at an article by NPR, “She Was an ABC News Producer. She Also Was a Corporate Operative,” and reveals how Kristen Hentschel used her previous work experience as a journalist to challenge Toby Overdorf, a candidate for the Florida House of Representatives, while working as an advocate for a political consulting firm.

     This episode covers a brief overview of the story, why you need to be aware of this dirty trick if you work in communication, media, news, or a leadership-related position, and what you should bear in mind if facing an activist-minded foe. A second twist follows...


    Key Points From This Episode:


    Insight into the article  “She Was an ABC News Producer. She Also Was a Corporate Operative,” and why it’s relevant to listeners of this podcast. A brief overview of the story.How this story reveals a new tactical strategy used by activists.The statement released by ABC denying that Kristen Hentschel worked for them.The twist of Kristen Hentschel working as a journalist while simultaneously working as an advocate.How this relates to a situation faced by one of Molly’s clients with an activist-minded foe.An interesting twist relating to Kristin’s previous career as a journalist under a different name.The Indestructible PR® tip for the day for identifying or dealing with fake or former journalists.

    Links Mentioned in Today’s Episode:
    "She was an ABC News producer. She also was a corporate operative"
    Kristen Hentschel on LinkedIn
    Molly McPherson 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
    Molly McPherson on Patreon


    Follow Molly McPherson:
    Patreon Instagram TikTok Twitter YouTube Facebook Listen and Subscribe on Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 Indestructible PR Podcast

    • 16 min
    221: Top 10 Public Relations Crises of 2022

    221: Top 10 Public Relations Crises of 2022

    In this episode, discussing some of the worst PR crises that happened in 2022 based on an informal poll on Twitter. 

    It's no secret that 2022 was a year full of PR disasters. From celebrities getting caught up in scandals to brands making massive mistakes, here are some of the worst PR crises that happened last year.


    Links Mentioned in Today’s Episode:
    What are some of the worst PR crises that happened in 2022? - Twitter 12/27/22

    The Top 10 PR Crises in 2022 - Tik Tok 1/2/2023

    212: Why The Term Cancel Culture is Dangerous And How It Can Hurt Your Brand: Kanye West Explains
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
    Molly McPherson on Patreon
    Follow Molly McPherson:
    Patreon Instagram TikTok Twitter YouTube Facebook Listen and Subscribe on Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 Indestructible PR Podcast

    • 28 min
    220: What is ChatGPT and Why Is Everyone Obsessed With It?

    220: What is ChatGPT and Why Is Everyone Obsessed With It?

    ChatGPT is here and is making waves globally for its ability to generate human-like written text. This episode of the Indestructible PR® Podcast delves into some of the risks and benefits of using this new platform. It provides a bit of background into what ChatGPT is, how it works, and how it’s different from other IA programs. It also explains how it can be especially useful to those in communications and public relations before providing a list of some of the many things it can be used for, including content creation, language translation, copywriting, and others. You’ll learn what to consider if you are using ChatGPT for external communications and how to harness its benefits without jeopardizing your reputation. 


    Key Points From This Episode:


    An introduction to what ChatGPT is and how it works.What makes ChatGPT different from other IA programs. The limitations of ChatGPT.How it can be useful to you in terms of communications and public relations. A list of the many things you can use it for including responding to customer inquiries, content creation, language translation, etc.How this can be used by students to cheat and evade plagiarism. What to consider if you are using Chat GPT for external communications.The Indestructible PR® tip for the day regarding your reputation and ChatGPT. 

    Links Mentioned in Today’s Episode:


    ChatGPT
    Molly McPherson 
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
    Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple Podcasts
    Molly McPherson on Patreon


    Follow Molly McPherson:
    Patreon Instagram TikTok Twitter YouTube Facebook Listen and Subscribe on Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 Indestructible PR Podcast

    • 11 min

Customer Reviews

4.7 out of 5
78 Ratings

78 Ratings

acovert59 ,

Highly Recommend

Invaluable information!

NappyDresser ,

Capital Information Awesome Host

I’m here because I heard you on EBBM!
Thank you for the Clarity 🏂🏂🏂

Mehnny ,

Love this pod

Found Molly on YouTube. Keep the content coming💪

Top Podcasts In Business

Erika Kullberg
Freakonomics Network & Zachary Crockett
Ramsey Network
NPR
Jocko DEFCOR Network
Andy Frisella #100to0

You Might Also Like

Lemonada Media
Jason Bateman, Sean Hayes, Will Arnett
Glennon Doyle & Cadence13
KC Davis
Lemonada Media
NPR