2 Regular Guys Talking Decoration and Personalization 2 Regular Guys Talking Decoration and Personalization

Join us for an insightful conversation with Jenna Warriner, Marketing Coach, and Social Media Management agency owner, as she shares valuable insights on leveraging Instagram to grow your business. Jenna simplifies Instagram marketing through her program, Magic Marketing Machine, helping small business owners and freelancers create a sustainable online presence and turn followers into clients. Tune in to discover practical tips, strategies, and the power of social media in starting, sustaining, and growing your business on Instagram.









Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!







Ready to have clarity and confidence in your business? Attend FUNdamentals Live















News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”







https://youtu.be/qMFiGme5on4











Dad Joke







Terry: Did you know Sylvester Stallone is on his third marriage?







I guess the first one was rocky, and the second one was rocky, too.









Instagram Mastery







Aaron: Jenna, welcome in! We always start by getting to know our guests. Learning who you are from you is way better than some overly curated Bio. Give us your history and what led you to become a Marketing Coach and Owner of Parkdale Republic.







Terry: Start us off by helping us understand why Instagram. What makes that platform appealing?







Aaron: What advice do you have for businesses looking to integrate Instagram marketing into their overall marketing strategy?







Terry: Do you have some tips for us and the #Regulators (our regular listeners) for what posts to make on Instagram to grow our followers?







Aaron: What are the key elements of a successful Instagram profile?















Terry: Can you share some tips for creating engaging and visually appealing content on Instagram?







Aaron: How can businesses effectively define their target audience on Instagram?







Terry: How can businesses use Instagram Live to connect with their audience?







Aaron: What are some common mistakes you see businesses making on Instagram?







Terry: How can people learn more about you and Parkdale Republic? Also what programs do you offer that will help people simplify Instagram?









https://www.youtube.com/embed/L87JDXMRAoc?si=iRNOEQisQdVXQ0wj









The Secret Sauce

Join hosts Aaron and Terry as they reveal simple strategies to increase sales to your existing customers. In this episode, they'll share practical tips to make your customers feel special, offer additional services, and gather feedback to improve your business. Whether you're new to business or a pro, this episode will help you make more sales and grow your profits. Tune in and discover how to maximize your revenue from your current customer base!









Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!







Ready to have clarity and confidence in your business? Attend FUNdamentals Live















News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”







https://youtu.be/-tnd1rRmkso











Dad Joke







Aaron: I was going to give archery a shot.







But there were too many drawbacks.









10 Ways to Increase Sales







1 Aaron: The easiest customer to sell to is the customer you already have…









* As businesses, we spend so much time trying to win new business.







* The most profitable way to grow is through your existing customers.







* Already ‘trained’, already on the same page with expectations, and already in your system.







* 80/20 Rule - 80% of your income 20% of your customers







* Tip #1 - Make the most important customers (Top 20%) your Priority









2 Terry: Do good work. Deliver on time. “Don’t tell me it’s the economy.”







3 Aaron: Bundles or package deals.









* Help them understand what they might not know they need







* Doesn’t have to include discounting









4 Terry: Sample other products when a customer orders from you. Do you do hats? What’s a product you have available that would be a natural for this end customer? Put one in the box.







5 Aaron: Persistence, Reach out often









* Find the balance. Don’t want to overwhelm them with pitches, but want to stay top of mind.







* Requires research, personalization, and a CRM







* Leave every interaction with an excuse for the next one.

















6 Terry: Sample other decoration techniques when a customer orders.







7 Aaron: Gather Feedback OFTEN









* Your customer's needs and preferences will change,

Join in on this sit down with Ian Hinkley, of DGI Apparel, for an insightful discussion on innovation in apparel sourcing. From Ian's journey from high school printer to MIT graduate to entrepreneur, discover the driving forces behind the creation of DGI Apparel and the challenges it seeks to address in the apparel decoration industry. Explore topics ranging from supply chain optimization and technology integration to the future landscape of apparel sourcing. Tune in for a conversation meant to inform apparel decorators looking to stay ahead in a competitive market.









Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!







Ready to have clarity and confidence in your business? Attend FUNdamentals Live















News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”







https://youtu.be/6DhlJNb_QE0











Dad Joke







Terry: I can't take my dog to the park anymore. The pigeons keep biting him.







I should have known this would happen. He's purebred.









Apparel Sourcing







Aaron: We don’t read bios anymore, so Ian tell us a little about yourself and from what we heard, you were a printer in high school.







*where Ian worked in high school: (https://www.adsnartscreenprinting.com) 







Terry: Let’s head to MIT. Talk to us about that experience and what brought you to this industry.







* Ian MIT basketball info: https://mitathletics.com/sports/mens-basketball/roster/ian-hinkley/9707







Aaron: As someone who has experienced the challenges of ordering blanks firsthand, what were some of the key problems you encountered, and how did you address them through DGI Apparel?*Our story: https://www.dgiapparel.com/our-story







Terry: Beyond using DGI Apparel, what advice would you offer to apparel decorators who are facing sourcing challenges or looking to optimize their supply chain management processes?















Terry: What we understand is DGI Apparel is free to use. Could you share why you made this decision and how it benefits your users?







Aaron: With your background at MIT, how has your education and expertise influenced the development of DGI ...

Drawing from recent industry developments and conversations hosts Terry Combs and Aaron Montgomery unpack the contrast between growth and scarcity mindsets, shedding light on the importance of finding balance amidst evolving market dynamics. From the implications of industry giants shuttering their doors to the competitive landscape reshaping pricing strategies, Terry and Aaron navigate through real-world examples to highlight the essence of fostering a growth mindset. Terry and Aaron will unpack practical insights and discuss with the Regulators how they navigate challenges and seize opportunities with resilience and optimism.









Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!







Ready to have clarity and confidence in your business? Attend FUNdamentals Live















News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”







https://youtu.be/m_mJyg72cdk











Dad Joke







Aaron: I invented an air freshener that’s controlled by your mind.







It makes scents when you think about it.









Growth Mindset







Understanding Growth Mindset vs. Scarcity Mindset: Define what constitutes a growth mindset and contrast it with a scarcity mindset. Discuss how each mindset influences attitudes and behaviors in the business world.







Industry Developments and Conversations: Explore recent developments and conversations within the garment decorating industry. Highlight significant events or trends that reflect shifts in the market landscape.















Implications of Industry Giants Closing: Delve into the implications of established industry giants closing their doors. Discuss the impact on market dynamics, competition, and the broader industry ecosystem.







After the break - Talk about DTF Power Hazards v Cassie Sustainability







Reshaping Pricing Strategies: Analyze how competitive pressures are reshaping pricing strategies, particularly in the context of DTF (Direct to Film) transfers. Discuss recent pricing adjustments by major players and their implications for the market.









https://www.youtube.com/embed/rLmkM52M4Ks?si=Eqr5dvHANpPGh1xt









The Secret Sauce







We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations.

Join us for a deep dive into practical sustainability solutions for the apparel industry in this enlightening episode featuring Cassie Green from the Apparelist and special guest Gary Jones, VP of Environmental, Health, and Safety Affairs at Printing United Alliance. Cassie shares invaluable insights and research-backed strategies for reducing environmental impact in apparel decoration businesses. From small yet impactful changes to comprehensive approaches, Cassie and Gary provide actionable steps to help decorators navigate the path to sustainability with confidence. Don't miss out on this opportunity to discover valuable resources and take your business towards a greener future.









Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!







Ready to have clarity and confidence in your business? Attend FUNdamentals Live















News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”







https://youtu.be/F4YLij45dkk











Dad Joke







Aaron: I can cut a piece of wood in half just by looking at it.







You might not believe me, but I saw it with my own eyes.









Sustainable Solutions







Aaron: Welcome in. As you might know, we gave up reading bios a while ago because we would rather learn about you from you. Can you both briefly share a little about yourselves and how you came to the industry?







Terry: For Cassie: Can you provide an overview of the current state of sustainability in the apparel industry?







o   According to the EPA, the main source of textiles in municipal solid waste (MSW) is discarded clothing, although other smaller sources include furniture, carpets, tires, footwear, and other nondurable goods such as sheets and towels.







o   92 million tons of textiles waste is produced every year. Earth.org shares that in America alone, an estimated 11.3 million tons of textile waste – equivalent to 85% of all textiles – end up in landfills on a yearly basis.







O The good: We’re starting to see so many companies make progress: Marine Layer, Everywhere Apparel, Living Ink (making ink out of algae), Allmade, S&S’s Giveback Box program, etc.







Aaron: For Gary: From your perspective, what are some common environmental challenges faced by apparel decorators?









* There are three areas of concern for decorators:



* The manufacturing process and this includes requirements such as air permits, wastewater discharges, hazardous waste management and OSHA compliance. 







* The input materials being used and this includes ensuring that cu...

Join us on the next episode as Terry and Aaron debate new people coming into the market. With the rise of accessible technology and DIY solutions, the landscape of the crafting and decoration industry is rapidly evolving.  The line becomes more gray and there are concerns from established professionals. Are those concerns justified, or should we embrace the influx of new talent and innovation? From Epson's entry into the DTG market to the impact of "Cricut Moms" on traditional decorators, we'll explore the dynamics of competition, adaptation, and the evolving definition of professionalism in the industry. Tune in for a thought-provoking discussion on how to navigate the challenges and opportunities presented by emerging market trends.









Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!







Ready to have clarity and confidence in your business? Attend FUNdamentals Live















News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”







https://youtu.be/ugt7_ZqpXFI











Dad Joke







Terry: I’ve opened a gym where the instructors go door to door to tell people about the benefits of joining.







I call it Jehovah’s Fitness









Embracing Innovation or Protecting Tradition?







Is there a difference between a crafter and a maker?









* One source said, “There’s more glue involved in crafting.”









Are there distinct categories?









* Crafter







* Maker







* Side gig, part-time business







* Starting small or part-time with the intention of future full-time business









Why do some “professional” decorators fear the “Cricut Mom”? (Let’s not forget the Cricut Warrior)









* Fear of more competition



* Your issue isn’t the competition if that’s the case











* Fear of bottom-feeder pricing from these competitors







* Muddying the water with sub-par decorating souring the buyers

















From the vendor perspective - equipment, garments, supplies - what are the drawbacks and benefits? Why the sudden interest from that sector?









* A whole new group of potential buyers







* From the vendor side, becoming aware of an untapped market







* The potential for more hand-holding than with the current customer base