When Curiosity & Grit Fuel Velocity The Art of Marketing Operations

The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members bring to a highly creative role.
Today’s guest made the internal rebrand — with stellar results.
In this episode, I interview Dana Weeks, Senior Manager, Marketing Operations at Crain Communications, about how curiosity and grit fuel her high-velocity (and newly renamed) marketing operations team.
Listen in as we discuss:
How marketing exercises both right-brain and left-brain thinking
The motives behind renaming marketing automation
Why curiosity and grit are essential traits for marketers
Making marketing operations a strategic partner to the rest of the marketing team
Strategic moments for being hyper targeted


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