24 episodes

The Children’s Book Marketing Podcast teaches self-published children’s book authors how to use branding to connect with readers, leverage content to sell more books, and grow a business that goes beyond the book.

The Children's Book Marketing Podcast Micaela S. Benn, Marketing Coach | Content Creator | Author

    • Business
    • 5.0 • 35 Ratings

The Children’s Book Marketing Podcast teaches self-published children’s book authors how to use branding to connect with readers, leverage content to sell more books, and grow a business that goes beyond the book.

    Children's Book Author's Dilemma: To Vend or Attend - Deciding with Intention

    Children's Book Author's Dilemma: To Vend or Attend - Deciding with Intention

    In this episode, learn how to define with intention your preference to vend at events or attend events as a participant. Plus, stick around till the end for a super helpful segment called the "Tip of the Week" where you’ll receive one simple piece of advice that you can use immediately for making the most of your event plans.
    Support the show
    For Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes

    • 22 min
    Ep 23: Tax & Bookkeeping Tips To Keep Your Children’s Book Business Out of Trouble

    Ep 23: Tax & Bookkeeping Tips To Keep Your Children’s Book Business Out of Trouble

    Welcome to the Children's Book Marketing Podcast! In this episode, I sit down for a Conversation with The Savvy Accountant, Atiya Brown. She is a licensed CPA, author of the book "Savvy Tax Strategies for Small Business Owners," and what she has to share is essential are insights into tax strategies that every children’s book author should know about.
    Some of the resources that mentioned in the episode are below:
    Follow Atiya Brown, CPA on Instagram 
     Buy Atiya Brown’s book, “Savvy Tax Strategies For Small Business Owners”
    Schedule a Strategy Session to learn more about Children’s Book Marketing Academy
    Tax Jar – Report and track your state sales taxes for remittal
    Avalara – Cloud-based tax software to keep you in compliance (for non-accounting professionals)
    QuickBooks - Cloud-based tax software to keep you in compliance (for accounting professionals and those brave enough to give it a try)
    Xero – Cloud-based accounting and bookkeeping software
    Support the show
    For Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes

    • 34 min
    Ep 22: Navigating the Grant World: How to Secure Funding for Your Children's Book Business

    Ep 22: Navigating the Grant World: How to Secure Funding for Your Children's Book Business

    Welcome back to the Children's Book Marketing Podcast, where we delve into the world of children's book writing, publishing, and marketing. In today's episode, we have a very special guest, Linda Peavey, who is an expert in grant writing and securing funding for small businesses, including children's book authors. Linda will be sharing valuable insights on how to find the right grant funding to support your children's book business and extend your impact in the market.

    Not sure how much to request in grants for your marketing budget? Grab the free marketing budget workbook here.

    Here's how the episode breaks down:


    [00:00:53] Grant writing for children's book authors discussed.[00:05:30] 15-year grant writer secures $17M+ funding. [00:07:00] Find aligned foundation for grant funding.[00:11:29] Grants are now available for for-profits too.[00:15:59] Children's book authors can receive grant funding.[00:17:17] Multiple grant research websites provide information on grants[00:23:32] Unlocking publishing resources, giving hope for success.[00:25:46] Children's book writing: hobby or business?[00:28:59] Prepare, document, research, categorize for grant success.[00:33:57] Free grant writing webinars, multiple times monthly
    To find out what your marketing budget should be and download all the free resources mentioned during this episode may be found in the show notes at

    https://childrensbookmarketing.co/podcast/ep22/


    Support the show
    For Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes

    • 39 min
    Episode 021: How To Craft Your Amazon Strategy for Consistent Children’s Book Sales

    Episode 021: How To Craft Your Amazon Strategy for Consistent Children’s Book Sales

    Have you been unclear on how to make Amazon’s marketplace work for you? It took two years, but I have discovered a strategy for selling children’s books on Amazon that you can adapt to achieve your own goals. To find out what it is, so you can use it as well, listen to this episode. 
    Support the show
    For Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes

    • 25 min
    Ep 020: The Most Important Relationship That Will Get Your Children’s Books Into Local Libraries

    Ep 020: The Most Important Relationship That Will Get Your Children’s Books Into Local Libraries

    Ever wonder how to get your children’s books into your local library? Well, find out how by learning the process from a community librarian that shares what you need to know about building relationships and using reviews to get your children’s books listed. 
    Support the show
    For Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes

    • 42 min
    What You Need To Know About Listing Your Children’s Books With A Book Aggregator

    What You Need To Know About Listing Your Children’s Books With A Book Aggregator

    Are thinking about selling your children’s books through a book aggregator? Whether you’re on the fence about who to partner with, or whether to work with one at all, you’ll want to tune in for this episode. Not only do I take you behind the scenes to explore my experiment, listing with one of the largest book aggregator services in the world, but I also reveal a huge mistake that I made in doing so. 
    Support the show
    For Show Notes, Visit the website: http://www.childrensbookmarketing.co/episodes

    • 26 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

Cheryldaley ,

Amazing

Micaela's podcast came at the absolute perfect time in my book writing journey! Her podcast has given me insight to marketing strategies that I never even thought of! As a podcast host who is writing a book, I don't have the time to dedicate to learning about all the marketing techniques necessary to make book sales successful, but with Micaela's podcast, I can learn exactly what I need to do in a concise, easy to follow format. Her podcast is such a wonderful resource!
-Cheryl Daley, host of The Homeschool How To Podcast

Zygoman ,

Excellent Resource for Children’s Book Authors

Micaela Benn’s Children’s Book Marketing podcast is a wonderful combination of information and well organized show. She is a polished speaker and her ideas are well organized. Her delivery is pleasant, upbeat and informative. I am about halfway through the back podcasts and each one has been so good I will certainly re-listen after I finish! Thank you. I have also enjoyed the “additional resources” offered on her site!

C. M. Carroll ,

Recommendation from budding self-published author

Great vibe, great personality. More importantly, great content. I’ve been consuming podcasts, articles, and formal children’s book academy opportunities for the last three years to immerse in this foreign world that I eagerly want to call home. I thoroughly enjoy and appreciate this podcast because of the focus on children’s books, because she’s an author implementing the same strategies she’s sharing with us, and because she provides actionable items - with explanations. In season 2, I also really like the interviews. We individually can’t possibly know all the things; bringing in other skilled professionals to talk about their respective arenas only expands our knowledge base and opportunities. Thank you for putting this out in the world. Highly recommended.

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