49 min
Which comes first, sales or marketing? - Cody West : 36 The Strategic Marketer
-
- Marketing
In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth.Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, and demand generation marketing. Only now, after years of growth, are they beginning to introduce an outbound sales play.Learn more about Cody West: https://www.linkedin.com/in/codyfwest/
Learn more about Scribe Media: https://scribemedia.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message
In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth.Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, and demand generation marketing. Only now, after years of growth, are they beginning to introduce an outbound sales play.Learn more about Cody West: https://www.linkedin.com/in/codyfwest/
Learn more about Scribe Media: https://scribemedia.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message
49 min