41 episodes
The Strategic Marketer The Business Identity Co.
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- Business
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5.0 • 7 Ratings
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The Strategic Marketer is a podcast for marketers to learn strategies, tactics, and practical steps to become well-rounded, strategic marketers.
Catch marketing and sales leaders sharing their expertise and tips.
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Performance Marketing, Demand Generations, and Marketing Measurement - Braeden Matson-Jones : 39
In this episode, Joseph Lewin talks with Braeden Matson-Jones about performance marketing, demand generation, and marketing measurement.
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The podcast that launched my marketing career - Kacy Maxwell : 38
In this episode, Joseph Lewin talks Kacy Maxwell, Executive Marketing Leader at Ramsey Solutions, about Entreleadership. Entreleadership is a division of Ramsey Solutions focused on helping small businesses succeed. They've been running a podcast since 2011 that shaped Joseph's marketing career.
Learn more about Entreleadership here: https://www.ramseysolutions.com/business/entreleadership
Find Kacy on LinkedIn: https://www.linkedin.com/in/maxwellkacy/
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How paid media fuels demand generation - Chris Roche : 37
In this episode, Joseph Lewin talks Chris Roche about how paid media fuels demand generation. Chris is the CEO of Catalyst Consulting, a revenue and pipeline growth-focused marketing agency.
Learn more about Catalyst Consulting here: https://www.catalystconsulting.services/
Find Chris on LinkedIn: https://www.linkedin.com/in/chrisjroche/
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Which comes first, sales or marketing? - Cody West : 36
In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth.Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, and demand generation marketing. Only now, after years of growth, are they beginning to introduce an outbound sales play.Learn more about Cody West: https://www.linkedin.com/in/codyfwest/
Learn more about Scribe Media: https://scribemedia.com/
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Pervasive Curiosity - Paul Hepperla : 35
In this episode, Joseph Lewin chats with Paul Hepperla, Vice President, Offer Management & Marketing, Digital Office. The conversation focuses on the importance of maintaining childlike curiosity to win in the market.
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Don't focus solely on decision makers - Sam Kuehnle : 34
In this episode, Joseph Lewin chats with Sam Kuehnle, VP of Demand Generations at Refine Labs. The conversation focuses on shifting marketing focus from decision makers only to internal and external influencers.
Find Sam on LinkedIn: https://www.linkedin.com/in/samkuehnle/
Learn about Refine Labs: https://www.refinelabs.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/strategic-marketer/message
Customer Reviews
Very good
This is a very good podcast.
Great guests and info!!
I highly recommend this podcast for marketers looking to grow their skills and strategies. Five stars and keeps getting better every episode!