Why Campaigns Need a Wikipedia Strategy with Rhiannon Ruff Lumino Digital Politics with Karen Jagoda

Rhiannon Ruff, Co-Founder of the digital agency Lumino, is a Wikipedia expert and author of the book Wikipedia & Crisis Comms. Increasingly, for voters and the media, Wikipedia is the go-to source for campaign and candidate information, and the accuracy of the information is critical for the site's moderators. While there are ways to get content edited, one presidential candidate's approach is a lesson in what not to do. We talk about: Why campaigns should care about Wikipedia What sources are used to create and update Wikipedia pages How content is moderated on Wikipedia Tips on how to get Wikipedia pages changed Advice for campaigns about creating a Wikipedia strategy and who should take the lead #LuminoDigital #Wikipedia #PoliticalCampaigns  LuminoDigital.com