27 min
Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15] Marketing with Vani
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- Management
Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you've encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!
👉 Listen to the podcast to learn about:-
01:38 - What are dark patterns?
07:30 - Taking action against dark patterns
22 : 45 - Paid reviews and disguised advertising
26:00 - Confirmshaming
📄 Click here to read the transcript [https://docs.google.com/document/d/1s1JFH9Y_RReQRWhUgxY9Pb5pwo461ebG/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]
Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.
Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you've encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!
👉 Listen to the podcast to learn about:-
01:38 - What are dark patterns?
07:30 - Taking action against dark patterns
22 : 45 - Paid reviews and disguised advertising
26:00 - Confirmshaming
📄 Click here to read the transcript [https://docs.google.com/document/d/1s1JFH9Y_RReQRWhUgxY9Pb5pwo461ebG/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]
Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.
27 min