13 min
Why Do The Best Skincare Brands All Use Quizzes? Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
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- Marketing
Why does it seem like every skincare brand has a quiz on their homepage?
Traditionally, skincare and cosmetics brands relied on in-person retail sales.
Well, then 2020 happened.
And ecommerce became every more important.
There are a few reasons why quizzes are invaluable to skincare brands:
- Personalize The Customer Experience:
- Reduce overwhelm
- Find the right product
- Ensure customer satisfaction
A quiz can quickly surface key insights that create a better customer experience.
This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing.
Why does it seem like every skincare brand has a quiz on their homepage?
Traditionally, skincare and cosmetics brands relied on in-person retail sales.
Well, then 2020 happened.
And ecommerce became every more important.
There are a few reasons why quizzes are invaluable to skincare brands:
- Personalize The Customer Experience:
- Reduce overwhelm
- Find the right product
- Ensure customer satisfaction
A quiz can quickly surface key insights that create a better customer experience.
This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing.
13 min