49 min

Why Lauren Caron decided to ‘Marie Kondo’ her clients Trade Tales

    • Design

Lauren Caron’s first design business was all-encompassing—a collective that took on a variety of projects and all manner of clients. As it turned out, the key to doing her best work meant fine-tuning all aspects of her firm—from her clientele to branding and messaging—for a more meaningful overall experience.

Lauren Caron’s first design business was all-encompassing—a collective that took on a variety of projects and all manner of clients. As it turned out, the key to doing her best work meant fine-tuning all aspects of her firm—from her clientele to branding and messaging—for a more meaningful overall experience.

49 min