Why Leaders Need to Understand Every Behavior Has a Purpose The Customer Mission Podcast with Andrea Belk Olson

Behavior is what humans do, and it's observable and measurable. Whether it is to walk from one place to another or to crack one's knuckles, behavior serves some type of function, and provides a consequence or reinforcement for the behavior. When leaders successfully identify the function of their organizational behaviors, one can reinforce an alternate, acceptable behaviors that will replace them. While this sounds fairly clinical, and maybe even simply common-sense, it is often overlooked and underutilized by organizational leadership. We assume since we are working with experienced adults, that behavioral reinforcement isn't really necessary - that's only required for children. However, the opposite is quite true.