Why voice activation is shaping up as the next big thing in Big Tech regulation MLex Market Insight

The next time you ask Alexa for information or bark out an order at Siri — or even just order a burger at your McDonald’s drive through — you’ll find yourself at the heart of what could become one of the most significant regulatory challenges of the next decade. Whether it’s your fingerprints, the retina or your eyes or the sound of your voice, your biometric data is of value to any company wanting to get a sense of what you like and what products you’re likely to buy. On today’s podcast, we look at how biometric data concerns are playing out in US courts, as well as the European Union’s probe of antitrust concerns tied to Big Tech’s use of your vocal-cord vibrations as the access point to a world of services and products.